Advertising Week 2011 - Join Microsoft Advertising

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It's been an exciting week here in NYC for Advertising Week 2011! Here's a quick recap of the interview and session highlights from Microsoft Advertising. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Advertising Week 2011 highlights from Microsoft Advertising
Mel Carson interviews Jen brown, site director of Today.com about the different platform Today lives on, social media and how the web site can drive the content of the on-air show. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jen Brown from Today.com interviewed at AdWeek 2011
 Natasha Hritzuk, Director of Global Insights and Analytics with Microsoft Advertising delivers a presentation about how consumers behave when making purchasing decisions, and the emerging ways that traditional and new digital media can be used to influence and impact those decisions. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Natasha Hritzuk's presentation on consumer purchasing behavior at AdWeek 2011
 Natural User Interface Advertisements, or NUAds take advantage of Kinect's technology to provide the very latest in interactive advertising. See how a national television spot can be turned into a direct marketing vehicle, and how a movie preview can be used to provide real-time market research in this presentation. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Microsoft's Kinect and NUAds deliver the future of interactive advertising at AdWeek 2011
Brian Monahan, Managing Partner, Intelligence Practice is interviewed about media evolution, new and emerging tools used to tell advertising stories, and multi-screen and multi-platform advertising experiences. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Brian Monahan speaks about media evolution at AdWeek 2011
 Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, emphasizes the increasing importance of the role social media has in brand advertising. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jennifer Creegan presents on the rising importance of social media in advertising at AdWeek 2011
 Maria Luisa Francoli, Gloabl CEO at MPG answers questions about MPG's partnership with Microsoft Advertising, the importance of storytelling for brands, and connecting with consumers across platforms. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Maria Luisa Francoli from MPG interviewed at AdWeek 2011
 Highlights from the presentation by Bill Buxton, Principal Researcher with Microsoft Research at AdWeek 2011. Bill goes over how technology can interact with consumers, and what the future holds for improving interactions with advertising messaging. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Bill Buxton presents on new innovations in advertising at AdWeek 2011
 Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, delivers a presentation on how Microsoft plans to reduce production costs in digital advertising, as well as defines polymorphic ads for targeting different devices, and covers the new IAB Rising Stars formats and Microsoft's unique perspective on social media. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jennifer Creegan presents on Microsoft and the digital marketplace at AdWeek 2011
Kaila Lightner interviews Natasha Hritzuk, Director of Global Insights and Analytics with Microsoft Advertising about how shoppers behave when making purchasing decisions, and the emerging ways that media can be used to influence consumer decisions. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Natasha Hritzuk speaks about online consumer behavior at AdWeek 2011
 Mel Carson interviews Jeff Rossi, VP Digital Group Director at MediaVest about keeping the audience engaged while marketing across multiple advertising platforms. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jeff Rossi talks about cross-platform marketing at AdWeek 2011
 Kaila Lightner talks with Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, about how Microsoft is working to enable marketers to create new and innovative stories in the digital marketplace via the adoption of the IAB rising stars, polymorphic ads, and new perspectives on incorporating social and community aspects into advertising campaigns. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jennifer Creegan speaks about the evolving digital marketplace at AdWeek 2011
 Jay Huyler sits down with Frank Holland, Microsoft's Corporate Vice President of Advertising and Online, to talk about cross-platform advertising, his main takeaways from AdWeek 2011 and the future of marketing. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Frank Holland discusses cross-platform advertising at AdWeek 2011
 Jaron Lanier guides the audience through a history of digital avatars from inception 3 decades ago to the present, at the IAB MIXX conference during AdWeek 2011. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jaron Lanier presents at the IAB MIXX Conference during AdWeek 2011
Mel Carson interviews Kate Sirkin, Global Research Director at Starcom MediaVest Group about how STM is progressing the field of advertising by analyzing data on how consumers are using media, improving the relevancy of advertising messaging and tracking the impact of advertising campaigns. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Kate Sirkin from STM on delivering targeted advertising experiences at AdWeek 2011
 Kaila Lightner interviews Bill Buxton, Principal Research with Microsoft Research about how to use technology and new media to target customers without losing sight of basic advertising principles. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Bill Buxton speaks about technology's effect on advertising at AdWeek 2011
 Kaila Lightner interviews Beth Uyenco, Global Research Director at Microsoft about the Coalition for Innovative Media Measurement (CIMM), and how technology can help deliver the right customers to advertisers. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Beth Uyenco discusses CIMM at AdWeek 2011
 Frank Holland, Corporate Vice President of Microsoft's Advertising and Online discusses how to allow a brand to reach a consumer in a clear and concise way. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Frank Holland participates in the Reuters Leadership Roundtable at AdWeek 2011
 President and CEO of the Interactive Advertising Bureau Randall Rothenberg speaks with Mel Carson about the importance of building a storytelling narrative in interactive media. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Randall Rothenberg talks about storytelling in the digital age at AdWeek 2011
Mel Carson interviews Marylee Sachs, author of "The Changing MO of the CMO" about how social media and digital media plays into the changing PR space. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Marylee Sachs examines the effect of digital media on marketing at AdWeek 2011
 Mel Carson interviews Ask Dabitch, founder of Adland about advertisements as pop culture and digital creativity. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Ask Dabitch from Adland.tv interviewed at AdWeek 2011
 Mel Carson interviews the head of the Advertising Week Social Media Club Doug Zanger about the different ways of communicating during AdWeek 2011. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Doug Zanger talks social media at AdWeek 2011
 Mel Carson interviews Quentin George, Chief Innovation Officer at IPG Mediabrands about the new IPG Media Lab and how new technology is able to improve consumer brand interaction & engagement. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Quentin George from IPG Mediabrands discusses technology and consumer interactions at AdWeek 2011
 Jaron takes the IAB MIXX audience on an avatar journey that started 30 years ago and lives on today through technology like the Kinect. He explained how the concept of an avatar originated and why they are so important. Instead of thinking about what gadgets are out there, he challenges us to look at biology, at our brains. If you look at the real passions of people, it is the ability to touch that is important to each of us, he said. The human sensory motor is what made the Kinect such a desired device. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Jaron Lanier Presentation Highlights from the IAB MIXX Session
Kaila Lightner interviews Don Reilley, Director of U.S. Ad sales, Microsoft’s Entertainment & Devices Advertising Business Group. Don talks about interactive tv, the tips for successful campaigns while using interactive TV, and NUads. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Microsoft's Don Reilley Talks Interactive TV at Advertising Week 2011
 Mel Carson interviews Jaron Lanier, Partner Architect, Microsoft Research at Advertising Week 2011. For more Advertising Week news from Microsoft see: http://advertising.microsoft.com/adweek2011/home?s_cid=us_glo_pre_adweek2011V Contact us and we’ll help you tell your story: https://advertising.microsoft.com/contact-sales?s_int=glo_pre_adweek2011V
Jaron Lanier from Microsoft Research Interviewed at AdWeek 2011
 Mel Carson interviews Jonathan Mildenhall, VP, Global Advertising Strategy & Content Excellence for The Coca-Cola Co. at Advertising Week 2011. For more Advertising Week news from Microsoft see: http://advertising.microsoft.com/adweek2011/home?s_cid=us_glo_pre_adweek2011V. Contact us and we’ll help you tell your story: https://advertising.microsoft.com/contact-sales?s_int=glo_pre_adweek2011V
Jonathan Mildenhall from the Coca-Cola Company Interviewed at AdWeek 2011
 Don’t miss Jaron Lanier, Partner Architect, Microsoft Research and author of You are Not a Gadget, presenting LIVE at Advertising Week 2011. Lanier’s session, “How technology can help us stop underestimating human potential,” will show how new media experiences are exposing hidden human potential, and putting us in touch with the long-term past and future of the evolution of the brain. His IAB MIXX Keynote Session takes place on Monday, October 3, 2011 at 11:30 A.M. at Crowne Plaza Hotel, New York.
Don’t Miss Jaron Lanier, Microsoft Research at Advertising Week 2011
 Bill Buxton on natural consumer experiences live at Advertising Week.
Bill Buxton on natural consumer experiences live at Advertising Week
Jennifer Creegan discusses how technology brings brands to life at Advertising Week.
Jennifer Creegan discusses how technology brings brands to life at Advertising Week
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