Advertising Week 2009 - Join Microsoft Advertising in New York City, September 21-25.
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Microsoft Advertising reviews highlights from Advertising Week 2009, IAB MIXX and OMMA.
Advertising Week 2009: Microsoft Advertising re-cap
 Young-Bean Song from Microsoft Advertising Institute on brand metrics.
Young-Bean Song: brand metrics for digital advertising
 Interview with Young-Bean Song of Microsoft Advertising Institute during Advertising Week.
Young-Bean Song: advertising metrics and analysis
 Benjamin Palmer, Co-founder, CEO of The Barbarian Group, speaks about innovative creative in digital.
Benjamin Palmer: innovative creative in digital
 Robin Domeniconi, VP at Microsoft Advertising, on entering and making social networking powerful for brands.
Robin Domeniconi: social networking 2.0 for brands
Robin Domeniconi, VP at Microsoft Advertising, interviewed after her Advertising Week 2009 presentation on social media.
Robin Domeniconi: social media and measurement
 See examples of the creative used in Nissan's Xbox gaming campaign.
Nissan's Xbox gaming campaign creative
 Mark Young moderates a panel on cutting-edge creatives, and the evolution and impact of digital.
Mark Young: cutting-edge creatives
 Stephen Kim, GM of Creative Services at Microsoft Advertising on social media and LookingGlass.
Stephen Kim: LookingGlass and social media
 Marty Collins, marketing manager at Microsoft for Windows 7, discusses Social Media marketing and measurement using LookingGlass, a technology currently under development at Microsoft.
Marty Collins: social media, metrics, LookingGlass
Pete Roper of AdAge gives his impressions of LookingGlass, the beta social media measurement tool from Microsoft.
Pete Roper: metric tools, Microsoft's LookingGlass
 Yusuf Mehdi of Microsoft Advertising speaks on being authentic in ads.
Yusuf Mehdi Clip 1: being authentic in ads
 Yusuf Mehdi of Microsoft Advertising speaks on how advertising misses.
Yusuf Mehdi Clip 2: advertising as content
 Yusuf Mehdi of Microsoft Advertising on applying "advertising as content" to various integrations.
Yusuf Mehdi Clip 3: integrating ads as content
 Yusuf Mehdi of Microsoft Advertising discusses Microsoft's authenticity in Bing campaign.
Yusuf Mehdi Clip 4: opportunistic with Bing
Yusuf Mehdi of Microsoft Advertising on technology as an enabler to connecting emotionally with the consumer.
Yusuf Mehdi Clip 5: connecting emotionally
 Michael Benson, EVP of Marketing for ABC, speaks about leveraging digital media to launch TV show, "Flash Forward."
Michael Benson: TV's use of digital advertising
 Talk on digital media trends with Mark Cuban, Chairman of HDNet and owner of the Dallas Mavericks.
Mark Cuban of HDNet: digital media trends
 Mobile advertising trends with Larry Harris, CEO of Ansible.
Larry Harris, CEO of Ansible: mobile trends
 Scott Howe, Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft
Scott Howe: Advertising Week Keynote
Darren Huston: two-way marketing socialism
 Darren Huston discusses the new platforms and technologies that are creating super-engaged audiences.
Darren Huston: embracing digital advertising
 Charles Johnson speaks about Microsoft’s strategic agreement with Publicis Groupe Phonevalley.
Charles Johnson: Publicis Groupe Phonevalley
 Jamie Wells recaps his panel discussion, “Resolved: The iPhone Is a Big, Fat, Shiny… Distraction.”
Jamie Wells: mobile is more than iPhone
 Mark Kroese shares his views on how to market effectively in this interconnected world.
Mark Kroese: multi-screen engagement
Audience members give feedback on Advertising Week Best Global Brands, presented by BusinessWeek and Interbrand
Interview 1: Best Global Brands
 Audience members give feedback on Advertising Week Best Global Brands, presented by BusinessWeek and Interbrand.
Interview 2: Best Global Brands
 Best Global Brands 2009: Building brand credibility and earning consumers’ trust in a recession.
Advertising Week Best Global Brands 2009
 Don Reilley leads "Gaming the Recession: What Automakers Know That You Need to Discover."
Microsoft and automakers on game advertising
 Harry Kargman, president and CEO of Kargo Global, discusses mobile advertising trends.
Harry Kargman: mobile advertising
John Hadl, CEO of Brand in Hand, discusses mobile advertising trends.
John Hadl: mobile advertising
 Watch highlights from ABC's "FlashForward" campaign at Advertising Week.
ABC's "FlashForward" campaign
 Nick Brien delivers an OMMA keynote address on social marketing.
Nick Brien: social marketing
 Radio interview with Scott Sperling on advertising spend in a down economy
Radio interview with Scott Sperling
 Feedback on Facebook's Advertising Week Session from Rick Song
Rick Song, Regional Sales Director at Microsoft Advertising
Jessica Feaster on Facebook's Advertising Week Session
Jessica Feaster's feedback on Facebook session
 Audience members react to Yusuf Mehdi’s keynote address, “Misses, Homeruns and Game Changers.”
Interview 1: Yusuf Mehdi’s keynote
 Audience members react to Yusuf Mehdi’s keynote address, “Misses, Homeruns and Game Changers.”
Interview 2: Yusuf Mehdi’s keynote
 Audience members react to Yusuf Mehdi’s keynote address, “Misses, Homeruns and Game Changers.”
Interview 3: Yusuf Mehdi’s keynote
 Yusuf Mehdi delivers the IAB MIXX keynote address on the future of digital advertising.
Yusuf Mehdi: future of digital advertising
Microsoft welcomes you to Advertising Week 2009.
Welcome to Advertising Week
 Microsoft Advertising's Eric Hadley on Bing and the future of search.
Eric Hadley: Bing & future of search
 Microsoft's Mark Kroese on emerging media, gaming and Advertising Week 2009.
Mark Kroese: Emerging media
 Scott Howe, Corporate Vice President, Microsoft Advertiser and Publisher Solutions
Scott Howe: Multi-screen approach
 Charles Johnson, General Manager, Mobile Advertising at Microsoft
Charles Johnson: Mobile is central
Microsoft Mobile Advertising teams with Hyatt Hotels.
Hyatt Hotels uses mobile ads
 Learn more about the powerful solutions offered by Microsoft Advertising.
Powerful solutions for advertisers