In 2006, Microsoft acquired DeepMetrix, a proven leader in web analytics. Since then, we’ve been heads down, working on the next generation of web analytics.
Today, we are proud to announce the result of all our efforts: Microsoft adCenter Analytics Beta —formerly Project Gatineau.
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Track audience behavior—from click to conversion—all in one place. The application’s advanced graphics help you view your data at a glance, so you can make key decisions quickly and efficiently.
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You can even assess performance of other PPC programs—including Google and Yahoo. Easily track ROI, conversion rate and revenue of banner, email and direct response campaigns so you can monitor performance and better control marketing spend.
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You can rely on adCenter Analytics to help you understand your web site users’ behavior quickly. Demographically segment data to gain a more personalized view of your audience.
This next-generation web analytics system puts key data at your fingertips, including:
- Traffic & History
- Visitor Loyalty
- Pages & Content
- Referrals
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- Goals
- Commerce
- Funnels
- Visitor Information
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