Nielsen reports on the importance of reaching consumers where they spend much of their time: online, mobile, gaming and TV. To reach them effectively in a fragmented, multi-screen world requires a keen understanding of the relationship between the multiple screens, the advertisements and the purchases that are the results of cross-media advertising exposure.
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
Recognizing the opportunity to expand their reach, CPC Logic used Microsoft Content Ads to include luxury and niche car keywords that were challenging to manage in search. Advertising on this medium drove incremental converting traffic to their client’s Hummer, Land Rover and Jaguar pages.
Achieve maximum campaign performance by combining Search and Display. Research has shown consumers exposed to both achieve higher conversion rates than with search or display alone.
Where can you find your customer? Try the intersection of search and display. This study quantifies the synergies between display and sponsored search campaigns and the benefits of analyzing them together.
Did you know that 71 percent of sponsored search clicks are navigational? If not you might be paying too much for branded search. This analysis provides statistics on the prevalence of navigational search as well as insight into navigational behaviors.
This Digital Marketing Insight illustrates the amount of overlap that is occurring in the marketplace and begins to reveal the impact of that duplication on conversions.
Microsoft was selected by the Kia Motor Company to run a multi-national ad campaign promoting its new Pro-cee’d hatchback model. The one-month campaign rolled out across the MSN Car Channel in France, Germany, Italy, Spain, and the UK.
Thanks to a sponsored hub on Windows Live Spaces, Volvo witnessed measurable lift in unaided brand awareness. They also saw visits to their sales site increase.
