During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
The evolution of the digital world has had a measurable impact on consumers’ lives and brought about dramatic changes in marketing. For women in America, who continue to do the majority of purchasing for the household, digital communications fulfills unique needs, which in turn offers marketers more ways to engage and connect with buyers. Using a variety of research methodologies and sources, this new report takes an in-depth look at women in their digital domain and what that means to marketers.
To celebrate the brand's 60th anniversary, adidas wanted to reach its target audience of young males through an immersive entertainment experience that would allow them to engage with the campaign. Advertising on Xbox was a perfect fit.
BuyerZone.com, a leading online marketplace for B2B purchasing, sought a way to maximize revenue generation in a tight economy. While paid search advertising was already a key component of the BuyerZone.com online marketing strategy, Bing brought a new level of success to their campaigns, resulting in more qualified leads, increased conversions and higher ROI.
Sprint used the global launch of the Xbox LIVE independent video channel to introduce its new high-end phone, positioning itself as the exclusive sponsor of a popular internet series about online gamers, the target audience it wanted to reach. The campaign exceeded expectations, resulting in an increase in brand favorability, awareness and purchase intent.
A recent study conducted for Microsoft by London-based Essential Research explores the role of digital advertising in marketing luxury brands. Covering the US, UK, France and Japan, the study exposes a global appetite for luxury goods and the growing interest in luxury advertising online.
In collaboration with Xbox LIVE, Lionsgate Films leveraged the power of gaming in an ad campaign promoting the release of its new action thriller among an elusive demographic of young, male gamers.
Seeking to build awareness and drive trial among gamers for its new low-cost home calling plan, a leading mobile service provider targeted the Xbox LIVE audience in its media campaign. The campaign was designed and executed along with a customized research study to determine its effectiveness in driving brand metrics.
In an effort to encourage purchase of a new game, Electronic Arts created a successful three-week campaign that demonstrated how Xbox LIVE advertising can bolster downloads of free trail game demos and drive sales.
