Nielsen reports on the importance of reaching consumers where they spend much of their time: online, mobile, gaming and TV. To reach them effectively in a fragmented, multi-screen world requires a keen understanding of the relationship between the multiple screens, the advertisements and the purchases that are the results of cross-media advertising exposure.
For CPG brands, brand favorability is typically the most difficult metric to move through advertising. Consumers often wait until after they have tried the product to form an opinion. With MSN Games, this CPG was able to lift brand favorability and purchase intent before trial and purchase by 15 percent. Read more about it.
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
To celebrate the brand's 60th anniversary, adidas wanted to reach its target audience of young males through an immersive entertainment experience that would allow them to engage with the campaign. Advertising on Xbox was a perfect fit.
Are the 10 million impressions on one site better or worse at reaching your target audience than the 7 million impressions on another site? A new paper from Microsoft Advertising Institute examines why the internet’s mass appeal isn’t being used for brand advertising, and how traditional media planning can be brought online to solve the planner’s dilemma.
Sprint used the global launch of the Xbox LIVE independent video channel to introduce its new high-end phone, positioning itself as the exclusive sponsor of a popular internet series about online gamers, the target audience it wanted to reach. The campaign exceeded expectations, resulting in an increase in brand favorability, awareness and purchase intent.
A recent study conducted for Microsoft by London-based Essential Research explores the role of digital advertising in marketing luxury brands. Covering the US, UK, France and Japan, the study exposes a global appetite for luxury goods and the growing interest in luxury advertising online.
In collaboration with Xbox LIVE, Lionsgate Films leveraged the power of gaming in an ad campaign promoting the release of its new action thriller among an elusive demographic of young, male gamers.
Seeking to build awareness and drive trial among gamers for its new low-cost home calling plan, a leading mobile service provider targeted the Xbox LIVE audience in its media campaign. The campaign was designed and executed along with a customized research study to determine its effectiveness in driving brand metrics.
