For CPG brands, brand favorability is typically the most difficult metric to move through advertising. Consumers often wait until after they have tried the product to form an opinion. With MSN Games, this CPG was able to lift brand favorability and purchase intent before trial and purchase by 15 percent. Read more about it.
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
Sony needed to meet specific marketing objectives to drive success of "Angels & Demons" at the box office. Sony partnered with Microsoft Advertising in developing a three-phased campaign to increase awareness and draw moviegoers to theaters, which ultimately led to "Angels & Demons" taking over the #1 spot at the box office on opening weekend.
To celebrate the brand's 60th anniversary, adidas wanted to reach its target audience of young males through an immersive entertainment experience that would allow them to engage with the campaign. Advertising on Xbox was a perfect fit.
BuyerZone.com, a leading online marketplace for B2B purchasing, sought a way to maximize revenue generation in a tight economy. While paid search advertising was already a key component of the BuyerZone.com online marketing strategy, Bing brought a new level of success to their campaigns, resulting in more qualified leads, increased conversions and higher ROI.
With the help of Bing cashback, eBay sought to separate itself from its competitors in a crowded online marketplace. Rewarding consumers with a cashback rebate for purchases made online, advertisers experienced a substantial increase in ROI and the program became eBay’s top-performing campaign.
Sprint used the global launch of the Xbox LIVE independent video channel to introduce its new high-end phone, positioning itself as the exclusive sponsor of a popular internet series about online gamers, the target audience it wanted to reach. The campaign exceeded expectations, resulting in an increase in brand favorability, awareness and purchase intent.
In collaboration with Xbox LIVE, Lionsgate Films leveraged the power of gaming in an ad campaign promoting the release of its new action thriller among an elusive demographic of young, male gamers.
Seeking to build awareness and drive trial among gamers for its new low-cost home calling plan, a leading mobile service provider targeted the Xbox LIVE audience in its media campaign. The campaign was designed and executed along with a customized research study to determine its effectiveness in driving brand metrics.
