Research Library

For CPG brands, brand favorability is typically the most difficult metric to move through advertising. Consumers often wait until after they have tried the product to form an opinion. With MSN Games, this CPG was able to lift brand favorability and purchase intent before trial and purchase by 15 percent. Read more about it.

During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.

In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.

With the help of Bing cashback, eBay sought to separate itself from its competitors in a crowded online marketplace. Rewarding consumers with a cashback rebate for purchases made online, advertisers experienced a substantial increase in ROI and the program became eBay’s top-performing campaign.