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Case Study | 07/18/09
With the help of Bing cashback, eBay sought to separate itself from its competitors in a crowded online marketplace. Rewarding consumers with a cashback rebate for purchases made online, advertisers experienced a substantial increase in ROI and the program became eBay’s top-performing campaign.
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Case Study | 07/27/09
BuyerZone.com, a leading online marketplace for B2B purchasing, sought a way to maximize revenue generation in a tight economy. While paid search advertising was already a key component of the BuyerZone.com online marketing strategy, Bing brought a new level of success to their campaigns, resulting in more qualified leads, increased conversions and higher ROI.
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Case Study | 09/15/09
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
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Case Study | 09/16/09
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
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