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Research Spotlight
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Case Study
04/11/08
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| Nivea Visage UK distributed banner ads across MSN Mobile, driving their target audience to a specially designed microsite that enabled them to capture essential user information. |
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Case Study
04/14/08
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| Mazda UK teamed with Microsoft Digital Advertising Solutions to create a microsite that successfully raised awareness of its Mazda MX-5 roadster with the male audience. |
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Case Study
01/18/08
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| To stand out in the highly competitve consumer electronics field, Sony launched a search ad campaign that paid off enormously. Customers reported a 14.5 percent increase in purchase intent, and a 20.9 percent lift in the perception that Sony was the "leader of the field." |
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Case Study
12/21/07
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| Adidas embedded two shoe styles into an addictive interactive online soccer game attached to Windows Live Messenger, dramatically increasing brand awareness. |
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