McDonald’s springs into action with the help of “Shrek 3.” Its MSN.com Italy campaign features the characters making a splash to promote cell-phone wallpaper starring Shrek, Donkey, and the gang.

Want to make a lasting impression? Stride has with a lively, rich media campaign that launches its new Forever Fruit flavor. The campaign features an interactive video that also lets viewers play “Catch the gum” plus a light-hearted banner.

1-800-Flowers used its trademark pink to promote its “Buy 12 Roses Get 12 Free” and “Buy 15 Tulips Get 15 Free” promotions with banners that click with customers who want to pick the best.

Using an interactive video that showcases the colors of the new iPod Nano, Apple’s interactive online campaign lets consumers click and draw onscreen, using the iPod Nano color of their choice. It adds up to big impact on the small screen.