A fun-filled interactive campaign for Bahamasair asked viewers to “take a leap” and featured an animated character that dove from an upper banner into the blue Caribbean below. Shown on MSN Health & Fitness, it was a creative way to highlight the airline’s site.
To support its Rewards Network, Citibank launched a “Thank You” campaign on MSN.com. It featured an interactive banner that linked consumers with information on how to be rewarded for using their Citi® Credit Card and Citibank® checking account.
Nissan’s online video for the Micra made a big splash with consumers. Shown on MSN Hotmail, the rich media ad combines humor and attitude to communicate the many advantages of the compact Micra.
BBC’s online campaign for BBC Radio 1 connected listeners to an online station where they could listen to their choice of music. Using a color-coded interactive keyboard they let consumers choose from a rainbow of musical styles including electronic, R&B, rap, and pop.
An enticing rich media campaign for the launch of Sony’s AZ Series HiFi systems inspired consumers to “Touch it…” The ads, which appeared on MSN.com, included an interactive “touch panel”, which when clicked, introduced key brand elements of the new HiFis.
