Industry’s Brightest Stars Discuss the Changing Advertising Landscape

What is the nature of creativity? How will evolving technologies affect creativity in advertising? We recently caught up with top representatives from media, advertising, and digital agencies throughout the world. Speaking candidly on film, they shared their thoughts and answered a few tough questions on these very subjects and more.
What is creativity?

How do you know when creative is successful?

How has technology changed advertising?

Will media channels continue to fragment?

Is user-generated content good for advertisers?

Is relevance more important than reach?

What can online publishers add to creative?