- The Unicast in-page expandable ad can expand beyond a traditional banner, providing greater advertising real estate and opportunities for consumer engagement.
- This unit can incorporate Flash, video, live video streaming, RSS feeds, dynamic XML, interactive 3D, rendered 3D, advergames, data capture, viral video, and viral calendar alert features.
- Unicast offers exceptional rich media campaign execution, a large portfolio of rich media ad formats, and an advertiser tool set that includes Unicast’s Flash Authoring SDK and creative templates.
- Greater advertising real estate enables advertisers to communicate more, and do so more creatively with Flash animations, video, interactive 3D, and advergames.
- Unicast’s expandable ad units generate industry-leading interaction and click-through rates.
- Advertisers can access Unicast real-time and rich media engagement reporting via Unicast’s User Engagement Index and Microsoft reporting.
- Unicast provides one-of-a-kind reporting on the panels that expand from the original ad unit, providing advertisers a better understanding of ad performance and engagement, hot spotting, video play time, ad exposure time, unique interactions, and even custom tracking.
- Unicast expandable ads can be initiated by the consumer or host.
- When a consumer visits a Web page with a Unicast expandable ad, the consumer can mouse-over to expand it and reveal a rich combination of messaging and design that can include a variety of engaging technologies, from advergames to video and more.
- The consumer sees a proper ad experience every time, thanks to the ad’s roll-out technology and its ability to auto-adapt to unique browser settings.
- Consumers can interact with Unicast expandable ads/panels to click through to a Web page, pause video, turn on sound, enter data, or select hot spots that appear in the animation or video.
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