- A high-impact video ad format only available through Unicast, full-screen video lets consumers launch video streams from an in-page ad into a 640x480 frame, creating a bold video experience.
- Unicast offers exceptional rich media campaign execution, a large portfolio of rich media ad formats, and an advertiser tool set that includes Unicast’s Flash Authoring SDK and creative templates.
- Consumers can fully interact with elements in the large-form video (i.e., click through to Web page, pause video, turn on sound, enter data, select hot spots in the video, etc.).
- Advertisers can use Unicast real-time and rich media engagement reporting via Unicast’s User Engagement Index plus MSN reporting.
- Unicast helps advertisers to gain a better understanding of ad performance and engagement, hot spotting, video play time, ad exposure time, unique interactions, and even custom tracking.
- Requires no plug-ins or media players, and does not take over desktop or take users to another Web page.
- Marketing with Unicast rich media or video on MSN gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
- When a consumer visits a Web page with a Unicast full-screen video ad, the ad begins in its placement by revealing a rich combination of messaging and video design that can include HTML, DHTML, Flash, video, audio, interactive 3D, data capture features, viral video and viral calendar alert features, hot spotting, and/or customized dynamic content.
- The consumer can choose to view the full-screen video via a full-screen icon in the ad.
- When full-screen video is initiated, the consumer’s desktop will not be taken over, nor will the viewer be directed to another Web page.
- Consumers may interact with the full-screen video ad in a number of ways to engage with the brand, from clicking to a Web page to entering data.
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