Now there is an easier way to get more traffic to your Microsoft adCenter search campaigns. Content ads on the Microsoft content network give you the opportunity to have your search ads placed on high-traffic editorial pages—in a space previously available only to a limited set of advertisers.
Microsoft content ads are a new advertising offering with a fresh approach: matching content-targeted ads on relevant web pages. With content ads, you get your ads in front of the right people at the right time—all on quality Microsoft-owned web sites including MSN Money, MSN Entertainment, and FOX Sports.
So what exactly are content ads? The idea is beautifully simple. Content ads are text ads displayed next to relevant content on major Microsoft web sites and participating partner web sites.
With years of expert Microsoft research and technology behind it, adCenter works by analyzing the content on a web page. It determines the meaning of a piece of text, and then searches for ads tagged with keywords that match that content. The result: relevant ads displayed right there on the web page.
With content ads, the targeting features of adCenter search are available to help you connect with your customers. You are the one selecting the keywords that best capture the nugget of your business, and these keywords are what adCenter matches with relevant web content.
The power of content ads doesn’t end there. You can manage your campaigns with distribution, pricing, and reporting controls. You can start with competitive bids that help ensure your ad will appear, and then track your ROI with adCenter conversion tracking. You even get to exercise your creativity by writing ad copy that can capture the attention of the vast web audience viewing content on Microsoft and partner web sites.
To get started advertising with content ads, sign up with a Microsoft adCenter account.
