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Tabs are a unique ad opportunity that provide the reach of display advertising through use of rich and deep content experiences inside of Windows Live Messenger. Tabs, which are positioned in a highly desirable part of the Windows Live Messenger main window, allow your ad to be completely integrated into the Windows Live Messenger experience. Each time Windows Live Messenger users open a window—around 1 billion times per month—they see Tab icons.
With Tabs, it’s easy for your message to gain viral impact. Tabs can be left open while users interact with people on their buddy list—and they can be made part of a Messenger conversation with one click.
Tab ads are composed of a Tab ToolTip, Tab Icon, and Tab Window. The ToolTip can be the name of the client’s company or product, a description of features offered by this Messenger Tab, or a company tag line or slogan. When you click on a Tab icon, a separate Today page window opens, filled with your advertising content. All Tabs are sharable with other Messenger users and be part of the Messenger conversation with one click!
- High performance, with expected clicks above 350,000 without any promotion. This number can easily be exceeded by driving users to Tabs via banner ads, text links, and/or refreshing the content during the sponsorship.
- High visibility. Every Messenger user sees Tabs.
- Long-term positioning with content integration.
- Brand association with Windows Live Messenger, as ads are an extension of content within Messenger.
- Superior control. You have the option to create and host the Tab yourself, and can align your ad design with your existing web site and update the content whenever you wish. There is no distortion of Tab content, as the size of the Tab window cannot be changed, and tabs can be designed to work both in old and new Messenger Clients.
Make Tabs part of your advertising strategy. Contact a sales representative today.
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