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Windows Live Messenger Agents are an interactive, fun way for people to instant message directly with your brand in Windows Live Messenger. Consumers can add your Agent as a Messenger contact, just like they would a friend or colleague. Then, they interact with the Agent as they would with any other contact: having conversations, asking questions, and engaging in games or productivity tasks.
- Bring your brand personality to life.
- Entertain and engage consumers while you promote your product and brand features.
- Learn more about customer preferences and new ideas.
- Let people converse with your brand 24/7.
- Ally with cool new technology that can be viral among Messenger users.
- Sponsor an existing Agent, or custom create an Agent designed especially for your brand.
One Agent you can sponsor is the Magic 8 Ball Agent (magic8ball@botmetro.net.) With no formal promotion, the Magic 8 Ball Agent has built a powerful fan base of English-speaking Messenger users around the world. Since July 20061:
- More than 60 million questions have been answered by Magic 8 Ball in 4.3 million conversations.
- More than 772,368 people have added Magic 8 Ball to their contact list.
- Conversations with Magic 8 Ball average over four minutes.
Two additional Agents suited to help reach a young, female audience include:
The MSN Dating Agent (datingbot@botmetro.net)since August 2006 through May 20071:
- Unique Users: 588,395
- Total Queries to the Agent: 40,175,808
- Average Time Spent on the Agent:
3.21 minutes
The Astrology Agent (astrobot@botmetro.net) since August 2006 through May 20071:
- Number of Unique Users: 744,772
- Total Queries to the Agent: 44,253,611
- Average Time Spent on the Agent:
2.85 minutes
Technically speaking, Agents are customized instant messaging applications programmed to answer questions using your brand’s personality and style. To your audience, they are simply fun and informative.
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