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Windows Live Messenger is the largest instant messaging service in the U.S.1 Engage 24,544,000 unique users, while they chat with friends, family, and co-workers.2 Deeply integrate your brand in fun, creative ways to help people customize their Messenger experience and express themselves.
Windows Live Messenger users not only have an abundant presence in the online community with 24,544,000 unique users—they love to spend time and money online. Sixty-four percent of Windows Live Messenger users have made a purchase online in the past 30 days. People using Windows Live Messenger are also spending more than just a few minutes chatting: The average time spent per user is one hour and 17 minutes. Windows Live Messenger users are also:
- Active lifestyle and fitness seekers – 113 million
- Married – 57%
- Consumer electronics researchers – 85 million
- Movie watchers – 175 million
- Have made an online purchase in the past 30 days – 64.6%
Flexible Traditional Advertising Opportunities
- Roadblock, behavioral target, or run expanding rich media within our 234x60 buddy list window placement.
- Leverage the 180x150 ad on the Today Page to create a rich media expanding message which includes your video assets.
- As users are beginning their webcam conversations, they can interact with your 300x250 brand message.
- Drive ROI directly to your offer by using the text link within the conversation window.
Consumer as Marketer
- Personal Expression integrates your creative elements straight into people’s conversations. Design fun emoticons, winks, backgrounds, and display pictures for people to download and share.
- People can play a variety of games within Windows Live Messenger. Sponsor a game of Uno or create a custom game for your brand’s audience.
- Customize and integrate your brand in fun Messenger’s activities such as Mimic, Music Mix, and Movie Decisionator.
Create a community
Combining Windows Live Spaces, Windows Live Messenger, and Windows Live Hotmail can create a powerfully integrated campaign helping to bring your consumers together and connect via your brand.
Find out how to start advertising with Windows Live Messenger. Contact a sales representative today.
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