Online advertising—whether on a PC, laptop, mobile phone, or any other new and emerging form of communication—is constantly developing. What does it take to really gain a foothold, and succeed in reaching out to a highly-empowered consumer?
In the new, ground-breaking Insight Series, we will ask advertising industry thought leaders, Microsoft advertisers, and Microsoft product planners and directors to discuss one single subject. That means you’ll get three different perspectives on the topics that are driving the industry.
Come see what happens when people start talking about the issues that matter to the advertising industry.
Our first topic is online video advertising. A recent study 1 conducted this year by independent research firm TNS confirmed that most people prefer to watch online video ads in order to keep content free. So how do you build a compelling brand and viral experience?
One way is through MSN Video. MSN Video attracts affluent individuals 2 who love streaming media. What’s more, this rich, story-telling medium lets you engage with these hard to reach customers in a compelling and relevant way. We also provide the data you need to help you measure your ad’s effectiveness.
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Engage with the hard-to-reach broadcast TV audience.
Local or global, niche audience or mass-appeal, we've got a way for you to reach out to them in the right way at the right time.
Check out some of the web’s most innovative and engaging ads at Creative Inspiration.
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