Microsoft can provide brand interaction, direct response opportunities, and contextually relevant placement to match pharmaceutical consumers’ interests—and here’s research to prove it.
Health Consumers and the Internet
- 80 percent of all Internet users are using the Web to research health conditions.1
- 60 percent of users begin health research at a search engine. 1
- 10,000,000 American adults look online for health information on a typical day, as popular as paying bills and looking up a phone number. 1
Microsoft and Health
- MSN Health & Fitness is the second most popular health site on the Web.2
- 74 percent of users between 36 and 65 use Hotmail to discuss medicine and health. 3
- MSN Home Page attracts more than 20,000,000 a day. 2
- 64 percent of MSN Health & Fitness users are women. 4
- 67.7 percent of MSN Video audience is in the 25 to 54 age range. 2
- 87 percent of MSNBC Health users purchase prescription medicine—six prescriptions, on average.5
- Nearly two out of three (63 percent) of MSN Health & Fitness users have purchased online in the past 30 days. 4
Health-Related Behavioral Targets on Microsoft
- Parents
- New or expecting moms
- Active lifestyle and fitness enthusiasts
- Many more
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Find Out More
For more information about advertising opportunities for the health industry, contact:
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