Discover what some of the most influential leaders of global advertising have to say about brand-consumer relationships, successful media plans, and the future of new media and how it affects consumers.
Don't miss this opportunity to hear from high-profile speakers including Microsoft founder Bill Gates, and Disney's former CEO, Michael Eisner. |
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Brian McAndrews introduced advance08’s opening session on connecting with consumers. He discussed the dynamic relationship between brands and consumers.
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Michael Eisner has rich experiences in the media and entertainment industries. See what he has to say about opportunities to connect with consumers via the internet.
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Hear what Robbie Bach has to say about the new ways we can connect with consumers. He highlights key characteristics to be aware of when trying to reach your audience.
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The session on strategies for success is opened up by Microsoft’s Scott Howe. Tony Fernandes of AirAsia went on talk about his success in taking a company that started with two airplanes and building an airline that now has over 400 domestic and international flights.
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Arianna Huffington, one of Time magazine’s 100 most influential people, mediates a political discussion between two opposing views. Cyrus Krohn of the Republican National Campaign and Hillary Clinton’s senior campaign strategist, Mark Penn, discuss how digital media has influenced and benefitted their political campaigns the past year.
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In this opening portion of advance08’s final session, Brian McAndrews poses the question: Where will media be in five years? He discusses some possible future scenarios.
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Bill Gate’s introduces an exciting new search offer from Microsoft, LiveSearch cashback, which Satya Nadella later explains in more detail. Gates predicts future advancements we can all look forward to in media.
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