Building on the successful format of SAS, advance08 focused on the main themes that are reshaping the landscape of digital marketing. Learn more about these topics from the prominent figures in the global advertising community.
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Watch Videos from the Event
Discover what the experts had to say about the changing media landscape of global advertising. View their full presentations to learn more about brand-consumer relationships, successful media plans, and the future of new media and how it affects consumers.
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May 20, 2008
Microsoft Unveils New Mobile Advertising Opportunities
Microsoft announced the availability of display advertising across two popular Windows Live for mobile services, the launch of new markets for Windows Live for mobile services, and upcoming advertising plans for its Live Search Mobile offering. Read the full press release.
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May 21, 2008
Bill Gates Announces Live Search cashback
Bill Gates announced the release of Live Search cashback, a new program that combines the power of Live Search with a comparison-shopping engine to bring consumers some of the best deals on the web. The program rewards consumers with a cash back rebate for a purchase, and gives advertisers the opportunity to sell on a cost-per-acquisition (CPA) basis.
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May 20, 2008
advance08: Q&A with Brian McAndrews on the Future of Microsoft Advertising
PressPass interviews Brian McAndrews, Senior Vice President, Advertiser and Publisher Solutions, about the future of digital advertising and upcoming technologies and solutions from Microsoft Advertising. Read more. |
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May 20, 2008
Strategies for Success
High-profile experts share the strategies and techniques they have used to successfully reach consumers. Learn more.
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May 21, 2008
advance08: The Future of Media
The forum closed with a session focused on the future of digital media and the new opportunities available for reaching consumers. Learn what the speakers had to say.
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See which pioneers in advertising, business, entertainment, and communication arts joined this year’s event.
This year's advance08 experience was built around three themes that are top-of-mind in the industry today: Consumer Connections, Strategies for Success, and the Future of Media. Get more details on who spoke on what topic.
Integrate the latest digital media practices into your campaign with Microsoft Advertising. Contact sales to learn about the wide array of display advertising opportunities or create your adCenter account to get started with search advertising.
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