More Control and Flexibility as You Manage Your Campaigns

Pause and Resume the Delivery of Your Ads and Keywords

You can now pause individual ads and keywords at any time and then resume them whenever you want. With the pause and resume feature no longer limited to campaigns and ad groups, you have much greater control over your advertising efforts.

For example, pausing and resuming ads and keywords lets you: 

1. Temporarily stop delivering time-sensitive ads for a holiday or a weekend sale, and then resume ad delivery precisely when you want it.
2. Create ads and keywords for a future promotion and then pause them until they are ready to be delivered.
3. Perform manual A/B comparison testing.

 

More Options to Target Your Customers By Location

Now adCenter makes it easier for you to target your ad groups to the customers you’d like to reach. In select locations, you can zero in on countries/regions, states/provinces, metro areas, or even (in some cases) cities and towns within metro areas.

 

We’ve added smart, easy-to-use features, such as:

1. A tree view that makes it easy for you to find the specific location that you want to target.
2. An available locations search that can save you time by displaying a list of targeting options as you type.
3. An embedded Virtual Earth map to help you visualize your targeted locations.

 

Remember, you can still set an incremental bid (made in 10 percent increments above your keyword bid) to increase the chance that your ad is seen by customers in your targeted location.

 

 

Navigate in adCenter Faster Than Ever Before

Save time while managing your campaigns in adCenter, thanks to system enhancements that now make your adCenter pages load more quickly.

Get Keyword Suggestions and Performance Estimates for Your Content Ads
U.S. customers can learn more about the performance of content ads by using features that were previously available only for search ads. Now, on your Keywords page, you can help boost the performance of your content ads by viewing keyword performance estimates for your content ads and updating your keyword bids for a top position on content pages.

1. To automatically replace each current keyword bid with a bid that is estimated to help boost your ad to the best position, click update all bids for position 1 on the Keywords page.
2. To manually update your content keyword bids (max. CPC), click update performance. estimates to see how your keywords are likely to perform with the new bid price.

View Your Ad Performance at a Glance
Now you can quickly see the performance of your ads by viewing the totals for search, content (U.S. only), and all of your ads on the Ads table—without running a performance report.

 

In addition, we’ve updated the Ads table with a new Ad ID column that displays the identification number of the ad you are reviewing.

 

Quickly Perform Key Campaign Tasks

As you manage your campaigns, ad groups, ads, and keywords, note the new Pause, Resume, Delete, and Submit (available on the Ad groups page) buttons that allow you to perform essential campaign-management tasks. The buttons are larger and easier find, similar to other online advertising programs.

 

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