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Massive aggregates an audience of gamers across Xbox 360 and PC platforms. The Massive Network offers advertisers the ability to reach and engage the video game audience across leading titles in the most significant genres.
Massive organizes its game content by “channels,” including:
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New Release
Action/Adventure
ESRB Rated Everyone to Teen
ESRB Rated Mature
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Racing
Sports
Entertainment
Massively Multiplayer Online
Role-Playing Games (MMORPG)
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The Massive technology is integrated into a game prior to the game market launch, and once the game is enabled with an online connection on a PC or Xbox, the Massive ad servers can communicate with the game almost anywhere in the world and deliver advertising with:
- Creative flexibility that lets you update your campaign whenever you want. You can also customize your creative by game title and/or language.
- Geographic targeting that gives you ad delivery by region.
- Time and date targeting.
- Content targeting, to deliver ads in games of a particular genre, such as racing.
Obama Campaign
in Burnout Paradise
Massive launches the first in-game political ad campaign targeted to battleground states across 11 games, to drive early voting and improve perception of Barack Obama.
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Tropic Thunder Campaign
In Rainbow Six Vegas 2 (Ubisoft) Scavenger Hunt in Action/Adventure game using Tropic Thunder ads in billboards for a chance to win prizes. |
Subway Text Campaign
in MLB 2K8
Massive developed the first-ever in-game text campaign with custom creative and messaging, and game-specific call-to-action
(Sports Channel).
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Bic Campaign in Skate
Massive ad in a
Sports Channel game.
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Sales representatives for Massive can help you define your campaign goals. Next, you will determine your campaign content, select the channels or games you want to run in, and determine the exact targeting details. With support from Massive, you can put your brand in play.
To get started with Massive, contact a sales representative today.
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