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In-game advertising lets you deliver ads across a network of top-selling video games to gamers in real time. While playing video games, gamers are highly engaged, and multitasking is almost nonexistent. But with in-game advertising you can seamlessly integrate your brand to reach this audience.
The Massive network reaches a young-adult audience through targeted, real-time delivery of in-game ads. Massive, a pioneer in new media, enables marketers to reach and engage millions of gamers via Xbox, Xbox LIVE and PC games every day. They have created the process for marketers to buy dynamic in-game campaigns, allowing for precise measurement, dayparting, geo-targeting and creative flexibility. Learn more about Massive’s creative solutions.
The benefits of in-game advertising include:1
- Over 12 million monthly unique visitors play games on the Massive network worldwide.
- Gamers in the Massive network spend an average of more than 50 minutes per game session.
- Gamers exposed to the in-game ads rated the advertised brand on average 31 percent higher than those not exposed to the ads. 2
- Twenty-three percent more gamers would consider a brand after seeing its in-game ads, while 21 percent more gamers would recommend the brand to others.
- Sixty-two percent of gamers recall seeing ads for the brand in-game.
- Gamers agree that in-game ads improve their gameplay experience by adding realism and looking cool in the game—and stand out compared with other types of advertising.
Read More About Massive Options and Successes:
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