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Massive, a pioneer in new media through its industry-leading dynamic video game advertising network enables marketers to reach and engage the millions of gamers playing Xbox and PC games every day. Ads are delivered across a network of top-selling video games to gamers in real-time while they are engaged in gameplay. Massive’s advertising adds value and realism to the game playing experience by serving ads that are appropriate, engaging and relevant.
Online gaming in North America will grow significantly in the next 5 years—with almost 130 million online PC and console gamers projected by 2010, and 170 million by 2013. While playing video games, gamers are highly engaged and multitasking is almost nonexistent.
Massive helps you reach an audience of:1
- 10.8 million monthly unique visitors who play games on the Massive network worldwide.
- Gamers who spend an average of 49 minutes per game session, and an average of 8.7 hours per month on the Massive network.
- Get proven ad effectiveness:2 Those who are exposed to the in-game ads rated the advertised brand 31 percent higher than those who were not exposed to the ads.
- Two percent more gamers would consider a brand after seeing its in-game ads, while 21 percent more gamers would recommend the brand to others.
- Gamers also agree that the in-game ads stand out compared with other types of advertising.
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