Everyone games: Men, women, young and old. In fact, 63 percent of Americans play video games,1 stating a preference to play games over alternative forms of entertainment. This presents advertisers with an unprecedented opportunity to connect with highly engaged users. With Gaming Solutions from Microsoft Advertising, you can more effectively reach your target audience—whether it’s women or men, teens or adults, casual gamers or hard-core gaming enthusiasts.
MSN Games, Games on Windows Live Messenger, Xbox and in-game advertising with the Massive Network can generate brand awareness and allow you to interact with an audience that is influential, social and spends a significant amount of time online. And whether your needs are action or brand focused, games advertising offers multiple solutions that can be tailored to your campaign needs.
- Online gaming provides substantially better performance and consumer perception than traditional TV advertising.2
- Combining premium brand advertising with lean-forward casual games results in dramatically increased brand awareness and perception.2
- Both in-game and online game advertising encourage users to interact with your brand, driving key brand metrics.
- MSN Games and Games on Windows Live Messenger are valuable opportunities for creating brand awareness and connecting with consumers.
Xbox offers unique and unprecedented opportunities for ad placements. Align your brand with once-a-year events such as the popular worldwide Halo 3 Tournament. Or put your message in front of online social gamers year-round with a content sponsorship package. |
 |
|
Reach your audience when they are engaged and exhilarated. A leader in video-game advertising, Massive has a premier video-game network, enabling marketers to captivate the millions of gamers playing Xbox and PC games every day. Massive’s advertising adds value and realism to the game-playing experience by serving ads that are appropriate and relevant.
|
 |
|
Associate your message with the best in online gaming. From traditional favorites like Scrabble and Backgammon to games that test consumers' knowledge of the latest celebrity trivia, MSN Games provides a wealth of sponsorship opportunities.
|
 |
|
Grab consumers' attention while they play free downloadable games on Windows Live Messenger. With a wide range of titles from Bankshot Billiards to Backgammon, you can integrate your brand directly into an interactive game experience.
|
 |
 | |
|
