Everyone games: men, women, young and old. In fact, 63 percent of Americans play video games,1 stating a preference to play games over alternative forms of entertainment. And with Kinect for Xbox 360, even more men, women, kids, and tweens are enjoying the fun. Advertisers now have an unprecedented opportunity to connect with highly engaged users. With gaming solutions from Microsoft Advertising, you can effectively reach your target audience, whether it’s women or men, teens or adults, casual gamers or hard-core gaming enthusiasts.
The immersive participation and innovative experiences that MSN Games, Games on Windows Live Messenger, Xbox, and Xbox LIVE offer redefine how brands can reach and engage consumers. Whether your needs are action or brand focused, games advertising offers multiple solutions that can be tailored to your campaign needs. Contact us now and learn how we can tailor a gaming solution for you.
Key Benefits
Online gaming provides better performance and consumer perception than traditional TV advertising.2
Combining premium brand advertising with lean-forward casual games results in dramatically increased brand awareness and perception.2
Both in-game and online game advertising encourage users to interact with your brand, driving key brand metrics.
More screens mean more interaction and more opportunities. Gaming can be part of a multi-screen strategy that brings messages to PCs, mobile devices, and TVs.
Casual games are fun, easy to learn, and can stop and restart without interrupting the player’s enjoyment. This offers a unique environment in which to engage your target audience.
“What intrigued us about the Xbox LIVE platform was its convergent entertainment quality and ability to reach users more efficiently, frequently, with longevity, and with a breadth of rich brand content vs. a quick 30-second TV commercial.”
