Successful advertising depends upon a number of factors, and getting your message to the right audience is vital for it to be effective. So how can you achieve this by advertising on MSN and Windows Live?

 

Through the recent, rapid evolution of Microsoft’s advertising technology, there are now three different ways to target your audience. Contact a Microsoft Sales Representative to take advantage of these targeting opportunities on MSN and Windows Live.

 

MSN Sites and Windows Live offer content that is geared to specific audiences on various channels and subsections. For sharp targeting, you now have more choices to contextually advertise to your ideal consumer.

 

If you’re aiming at an audience with specific attributes, you can add any combination of demographic targets, such as gender, age, and household income, geography, day of the week, and even day part.

 

Targeting consumers based on the way they act is powerful. Now you can target users who are likely to be receptive to your ads based upon their online search behavior. We combine this keyword search behavior with demographic data to identify a very specific audience—which means you can deliver highly relevant advertising.*

 

All three targeting options play important roles in reaching customers, and using them together may help you create a highly focused media buy that could maximize the return on your investment. When you know what your audience wants, it’s easy to decide where to advertise.