This large online audience is ready for your message. Here’s what you need to know to reach them.
As young adults leave the nest and head off to college and beyond, they go through extraordinary life changes. They’re likely preparing to get married, change jobs, and move residences.1 But while all of that is happening, they’re also online. Nearly all young adults (98 percent) own a computer, 84 percent use the internet to research products;2 and 85 percent don’t leave home without their mobile phone.3 They’re insatiable consumers of media and social technologies. For example, nearly all young adults use email.4 This very connectivity presents marketers with their biggest challenge.
Young adults are voracious multi-taskers, they’re often skeptical, and though 36 percent earn over $75K, most have a limited income.
5 So how do you reach this young, often distracted, multi-tasking audience? Since young adults are so tech savvy, you need a partner with substantial reach across numerous sites, channels, and devices. Microsoft Advertising provides comprehensive solutions to connect with young adults, allowing you to:
- Aggregate significant reach and target within that audience.
- Deliver messages online when and where it matters.
- Engage young adults in new ways beyond the PC.
As young adults engage in their everyday online activities, Microsoft Advertising offers a solution to help reach them.
- Windows Mobile – Connect with young adults while they’re connected. Windows Mobile allows you to deliver your brand messages right to the hands of young adults in innovative and compelling ways.
- Zune – Connect with young adults as they explore. Zune allows media lovers to connect, discover, and share with other users via the Zune digital music player and online at the community-oriented Zune.net.
- Xbox LIVE – Connect with young adults in the living room. It’s not all about the games—Xbox LIVE offers a wealth of entertainment options, all perfect for lifting brand awareness.
- Microsoft Video Sites – Connect with young adults while they watch with highly targetable content presented in the format they know. In fact, three out of four young adults, 18-24, watch online video clips.6
- Bing – Connect with young adults while they research. Young adults are enthusiastic search users, and Bing helps them get the facts and make decisions. Almost one in two young adults (46 percent) use search to learn about brands.7
