Get to know Latinos
The Latino audience matters. U.S. Latinos represent an audience greater in size than the populations of Argentina, Spain or Canada.
1 They account for 15.4 percent of the total U.S. population, making them the largest minority group in the nation.
2 Increasing numbers of Latinos are embracing digital media and sharing it with their friends and family. eMarketer notes that Latinos adopt new technology more rapidly than non-Hispanic Whites. And in 2008, about 52 percent of the U.S. Latino population, or 23 million users, were online.
Latinos are social
Latinos place high value on recommendations from family and friends, and want to do business with companies that care about their community. Overall, they are more influential than U.S. adults online, making them especially valuable to marketers seeking to harness viral dynamics and send favorable messages through networks. Increased influence makes the lifetime consumer value of Latinos infinitely greater.
- Compared with 45 percent of all adults online in the United States, 56 percent of Latino adults online forward information on products or services.3
- Of Latino adults online, 46 percent forward retail promotions and sale information, versus only 29 percent of all adults online. 3
- Latinos are more likely to have profiles on social networking sites than non-Hispanics.4
Engaging Latinos
More and more Latino internet users are shopping online. In multiple product categories, such as home electronics, clothing, furniture, sporting goods, and health and beauty, greater percentages of Latino internet users researched products prior to purchase than those of total U.S. adult internet users.5 To connect with Latinos, you need a partner who can put you in the places they do their research and the places they share what they’ve found:
- Of Latinos online, 57 percent are likely to read and take action after reviewing sponsored search engine links.7
- Of Latino Internet users, 87 percent read/send email.8
- Online Latinos are 51 percent more likely to have Windows Live Messenger as their primary instant messaging service than the average online adult in the United States.6
- Of Latinos online, 57 percent are likely to read and take action after viewing sponsored search engine links. 7
- Gaming is one of the leading online activities of Latino internet users, with more than one out of every three participating. 9
Microsoft Advertising provides comprehensive solutions—from social media to search to mobile—that enable marketers to engage the Latino audience.
Get Latinos talking about your brand today
- Bing – Bing delivers the most relevant and engaged Latino consumers while helping advertisers obtain more valuable clicks.
- Microsoft Media Network – Targeted reach across a network of multiple product categories.
- Mobile Advertising – Mobile Advertising allows you to deliver your brand messages right into the hands of Latinos in innovative and compelling ways.
- Windows Live Hotmail – Windows Live products provide premium brand opportunities on social media channels that give you extraordinary reach into Latinos’ lives.
- Windows Live Messenger – Connect with an engaged Latino audience by incorporating your brand into the social media experience of Windows Live Messenger.
- Xbox and Xbox LIVE – Connect with Latinos in the living room. It’s not all about the games—Xbox and Xbox LIVE offer a wealth of entertainment options, all perfect for lifting brand awareness.
