Research Report, 06/22/12
The active trader audience is a valuable one for advertisers: compared to the general online audience, they are more likely to watch videos online, make purchases with their mobile devices, and use Skype, MSN, and msnbc.com. What’s the best way to reach this audience?
This report offers key data about the active trader audience, which helps advertisers know how best to target them.
Highlights of the report include:
- The Microsoft audience is more likely to be financially active online.
- Exposure to a brokerage ad across Microsoft Advertising increased the likelihood that the user would search on keywords related to the advertised brand.
- Xbox LIVE and Skype offer unique opportunities to reach financially active consumers.
Download the Active Traders research report.