“Microsoft adCenter enables Ronco’s sales to grow at notably low acquisition costs. It affords us the flexibility to drive high return on investment across the entirety of Ronco’s search marketing campaigns.”
—Dominic Acello, Senior Account Executive, SendTraffic
Ronco Corporation produces and distributes branded kitchen appliances and home products via the 30-minute infomercial they’ve perfected over 50 years. Ronco.com extends the reach of their existing customer base by integrating the online distribution channel into its direct marketing business model.
Recognizing that search marketing offered an opportunity to leverage its brand leadership and direct marketing expertise to reach new customers, Ronco Corporation worked with their agency of record, SendTraffic, and Microsoft adCenter to develop a search advertising strategy.
SendTraffic’s keyword strategy emphasized broad and niche terms and integrated with Ronco’s offline efforts to:
- Increase Ronco’s online exposure for existing customers.
- Engage a new customer base seeking high-quality kitchen and home products.
- Drive qualified searchers seeking Ronco’s unique product offering.
- Meet Ronco’s demand for a highly efficient return on investment (ROI).
SendTraffic achieved strong results on adCenter compared to the other major search engines:
- Delivering double the conversion rate.
- Yielding 1.5 times better ROI
It’s easy to start your Live Search ad campaign—simply provide your contact details and pay a one-time, $5 fee to create your Microsoft adCenter account.
Sign up now to see what adCenter can do for you today.
