Description

• The Klipmart Standard In-Page creative contains one Flash file appearing at a specific location on the Web page.
• 30 second play time.
• Looping (replays) must be user initiated.

Benefits

• Clients have access to MSN reports, as well as Klipmart ("Kliptracker") reports, which offer audience interaction metrics-such as clicks, percentage of video viewed, unique users, and average interaction time-that are relevant to an ad's performance and contribute to strategic campaign planning.
• Klipmart, which has launched over 1,500 successful campaigns, offers proven technology to deploy dynamic messaging via broadband or dial-up and maximize the consumer experience.
• Rich media video ads are shown to deliver over three times the branding performance of static banner ads.¹
• Marketing with Klipmart Rich Media Video on MSN gives you brand association with award-winning sites and services, as well as massive reach to millions of consumers visiting MSN daily.

The End-User Experience

1. User visits an MSN page scripted with the Klipmart Standard In-Page. The 30k ad loads into the UAP ad placement.
2. The video begins, providing a rich media experience for the user.
3. If the user chooses to initiate it, audio may accompany the video.
4. After up to 30 seconds, the video experience ends. The user may initiate a re-play of the ad if desired.

Data Logged by the Advertising System

• MSN: impressions only.
• Klipmart: Ad requests, click-throughs, and enhanced metrics.

Ad Specifications

• 728 x 90
• 300 x 250
• 160 x 600
• 180 x 150

Requirements for Submission

• Advertiser Name.
• Order Number.
• Start Date.
• End Date.
• Page Group Code.
• Creative: Width.
• Creative: Height.

Ad Submission Guidelines