Description
    • This rich media video ad delivers panels that expand and offer a larger viewing area for high visibility.
    • When the page loads, the video is auto initiated.
    • Incremental panels expand when the user mouses over the "hot spot".
    • 30 second play time.
    • Panel returns to original size after video plays.
    • Looping (replays) are user initiated.
 
Benefits
    • Clients have access to MSN reports, as well as Klipmart ("Kliptracker") reports, which offer audience interaction metrics-such as clicks, percentage of video viewed, unique users, and average interaction time-that are relevant to an ad's performance and contribute to strategic campaign planning.
    • Klipmart, which has launched over 1,500 successful campaigns, offers proven technology to deploy dynamic messaging via broadband or dial-up and maximize the consumer experience.
    • Rich media video ads are shown to deliver over three times the branding performance of static banner ads.1
    • Marketing with Klipmart Rich Media Video on MSN gives you brand association with award-winning sites and services, as well as massive reach to millions of consumers visiting MSN daily.
 
The End-User Experience
  1. User visits an MSN page scripted with the Klipmart Expanding Ad. The 40k ad loads into the 728x90 UAP ad placement.
  2. The video experience begins, providing a rich media experience for the user.
  3. If the user chooses to initiate it, audio may accompany the video.
  4. If the user mouses over certain areas within the 728x90 UAP placement, a panel expands to offer an additional (or larger), video experience.
  5. After a fixed duration, or if the user mouses off the ad, the panel retracts into the 728x90 UAP placement.
  6. Any time the user mouses over the display ad space again, the panel will again expand.
 
Data Logged by the Advertising System
    • MSN: impressions only
    • Klipmart: Ad requests, click-throughs, and enhanced metrics
 
Ad Specifications
The Klipmart Expanding ad format is available in the following sizes on MSN:
    • 120 x 240
 
For site-specific acceptance, please contact a MSN sales representative.
 
Requirements For Submission
Send to your MSN Account Manager the following information:
    • Advertiser Name
    • Order Number
    • Start Date
    • End Date
    • Page Group Code
    • Creative: Width
    • Creative: Height
 
Ad Submission Guidelines
MSN requires 3 business days from the date tags are received from Klipmart for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
1. InsightExpress