Our audience is primarily men age 18 to 54 years old, and over 75 percent  have a household income of more than $50,000.

Demographics

Gender

• 68 percent Male
• 32 percent Female

Age

• 16 percent 18-34 years old
• 25 percent 35-44 years old
• 29 percent 45-54 years old
• 21 percent 55-64 years old

Income

• 76 percent have a household income of $50K+
• 52 percent have a household income of $75K+
• 23 percent have a household income of $50,000-74,999
• 21 percent have a household income of $75,000-99,999
• 19 percent have a household income of $100,000-149,999

Education & Occupation

• 55 percent have graduated college or higher
• 39 percent are professional/managerial

Marital Status

• 76 percent are married

Online Usage

• 73 percent access the web every day
• 95 percent have a broadband connection
• 66 percent access the web from work
• 96 percent access the web from home

Online Shopping

• 62 percent have purchased online in the past 30 days

Online Consumer Behavior*

• 89 percent more likely to provide frequent financial advice 
• 43 percent more likely to have purchased/transacted a new car in the last 30 days
• 57 percent more likely to have purchased/transacted mutual fund stocks in the last 30 days
• 46 percent more likely to have purchased/transacted a personal loan in the last 30 days
• 115 percent more likely to have purchased beer/wine/liquor in the last 30 days
• 44 percent more likely to have purchased cell phone/services in the last 30 days
• 87 percent more likely to have purchased men’s clothing/shoes/accessories in the last 30 days
• 68 percent more likely to have purchased a vacation package in the last 6 months

*than the average online population