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Description
    • A Flash ad within a UAP-standard product which supports an initial download and an incremental “polite” download.
    • Available from EyeWonder in Instant Play (host-initiated) Video Ad, Self-Select (user-initiated) Video Ad and/or Rich Media Ad versions.
    • Can provide a 15-second rich-media animated experience, or 30-second video experience.

 

Benefits
    • EyeWonder In-Page ads deliver truly impactful and compelling user experiences with interactive features and video for more effective rich media campaigns.
    • Clients have access to MSN® reports, as well as EyeWonder reports via AdWonder, which offers real-time reporting to track everything from interaction time to percent of video viewed—perfect for campaign performance evaluation and planning.
    • EyeWonder offers today’s top Instant Play Video Ads, Self-Select (user-initiated) Video Ads and Rich Media Ads all under one roof for ease of media planning, buying and creative.
    • Marketing with EyeWonder video and rich media on MSN® gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
 
The End-User Experience
  1. User visits an MSN page scripted with the EyeWonder In-Page Ad. The 30k ad loads into the UAP ad placement.
  2. The Flash experience begins, providing a rich media experience for the user.
  3. Once the page has fully loaded, the “polite” download begins, up to 100k.
  4. Once the “'polite” download ends, the initial ad is replaced by the heavier ad, providing a richer end user experience.
  5. After 15 seconds, the Flash animation ends. If video is utilized, the duration may be up to 30 seconds. After the end, the user may initiate a replay of the ad if desired.
 
Data Logged by the Advertising System
    • MSN: impressions only.
    • EyeWonder:
      • Video Interactions: Play, Pause, Stop, Replay, Audio On, Audio Off, Percent of Video Viewed, Total Video Requests, Video Bandwidth Breakdown.
      • Non-Video Interactions: Panel Expands, Panel Contracts, Interactions by Sequence Number, Interactions by Type, Click-Throughs, Click-Thru Percentage, Brand Interaction Time.
      • Summary Parameters: Total Interactions, Unique Interactions, Percentage of Total Interactions, Impressions by Date and Hour, Total Impressions, Percentage of Total Impressions, Total Click-Throughs, Total Click-Through Rate Percentage.
 
Ad Specifications
The EyeWonder In-Page ad format is available in the following UAP ad sizes on MSN:
 
Ad Submission Guidelines:
MSN requires 3 business days from the date tags are received from EyeWonder for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
Please refer to EyeWonder regarding their creative submission policies and lead times.
 
Once tags are finalized by EyeWonder, they should be forwarded to your MSN Account representative with the submission information listed below. The MSN Account representative will then coordinate directly with adsubmit@microsoft.com for implementation.
 
Send to your MSN Account Manager the following submission information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.  
    • EyeWonder Tag.