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Description
    • This is a user-initiated, Flash-based product that can be run in any UAP placement.
    • Available from EyeWonder in Instant Play (host-initiated) Video Ad, Self-Select (user-initiated) Video Ad and/or Rich Media Ad versions.
    • The panel expands over page content upon user mouse over to gain user attention.
    • After a 15-second animation or 30-second video, the panel retracts into the UAP placement.
 
Benefits
    • EyeWonder expandable ads have the advantage of added real estate within the ad unit which allows for more interactive features and a larger video screen (where applicable), encouraging users to dive into the ad.
    • Clients have access to MSN® reports, as well as EyeWonder reports via AdWonder, which offer real-time reporting to track everything from total expands and contracts to percent of video viewed – perfect for campaign performance evaluation and planning.
    • EyeWonder offers today’s top Instant Play Video Ads, Self-Select (user-initiated) Video Ads and Rich Media Ads all under one roof for ease of media planning, buying and creative.
    • Marketing with EyeWonder video and rich media on MSN® gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
 
The End-User Experience
  1. User visits an MSN page scripted with the EyeWonder Expanding Ad. The ad loads into the UAP ad placement.
  2. The video or other rich media experience begins.
  3. Once the page has fully loaded, the “polite” download begins, up to 100k.
  4. If the user mouses over certain areas within the UAP placement, a panel expands to offer an additional (or larger), video or other rich media experience.
  5. After a fixed duration, if the user mouses off the ad, or if the user clicks on the close button, the panel retracts into the UAP placement.
  6. Any time the user mouses over the display ad space again, the panel will again expand.
 
Data Logged by the Advertising System
    • MSN: impressions only
    • EyeWonder:
      • Video Interactions: Play, Pause, Stop, Replay, Audio On, Audio Off, Percent of Video Viewed, Total Video Requests, Video Bandwidth Breakdown
      • Non-Video Interactions: Panel Expands, Panel Contracts, Interactions by Sequence Number, Interactions by Type, Click-Throughs, Click-Thru Percentage, Brand Interaction Time
      • Summary Parameters: Total Interactions, Unique Interactions, Percentage of Total Interactions, Impressions by Date and Hour, Total Impressions, Percentage of Total Impressions, Total Click-Throughs, Total Click-Through Rate Percentage
 
Ad Specifications
The EyeWonder In-Page ad format is available in the following UAP ad sizes on MSN:
 
Ad Submission Guidelines
MSN requires 3 business days from the date tags are received from EyeWonder for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
Please refer to EyeWonder regarding their creative submission policies and lead times.
 
Once tags are finalized by EyeWonder, they should be forwarded to your MSN Account representative with the submission information listed below. The MSN Account representative will then coordinate directly with adsubmit@microsoft.com for implementation.
 
Send to your MSN Account Manager the following submission information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.
    • EyeWonder Tag.