Microsoft Email Solutions is a program of two distinct email marketing opportunities designed specifically for marketers looking to expand their reach and acquire new customers or prospects.
We provide you with key email marketing tools such as testing, targeting, and campaign analysis to help you execute successful email marketing campaigns on MSN Hotmail and Windows Live Hotmail.
Email marketing continues to be one of the most successful interactive channels, and over 80 percent of online marketers say targeted email campaigns are their strongest performing media buy.1
A recent report by the Direct Marketing Association estimated that email marketing returned $45.65 dollars for every one dollar spent.2 Microsoft Email Solutions works to provide you the reach, deliverability assurance, and optimization tools to succeed in email marketing.
Apply standard IAB ad sizes within a variety of contextually relevant MSN channel newsletters.
Access popular newsletters that align with MSN properties including MSN Autos, MSN Entertainment, and MSN Money.
Benefits
Microsoft Email Solutions addresses your email marketing needs.
Choose from two distinct options to best align with your email marketing strategy.
Optimize your tactics using digital reports on opt-outs, unsubscribing, click-throughs, opens, and more.
Save time and money on data privacy, reputation building, and creative compliance.
All of these email marketing solutions are 100 percent user opt-in. Hotmail and Windows Live Hotmail users register for Microsoft Offers and Channel Newsletters through the email account registration process or at any time in their email experience.
1. Datran Media January, 2008.
2. “Power of Direct Marketing” economic-impact study, Direct Marketing Association, November 2007.
