Overview Audience Profile Screens Ad Formats  
With a monthly unique audience of over 7.9 million, MSN Autos reaches more than the monthly circulation for Car and Driver, Popular Mechanics, and Motor Trend combined!

Demographics

Gender
    • 75.6% are Male
    • 24.5% are Female
Age
    • 36.5% are 55+
    • 5.6% are 18-24
    • 58% are 25-54
Income
    • 73.4% have a household income of $50K+
    • 49.7% have a household income of $75K+
    • 23.7% have a household income of $50,000-74,999
    • 20.9% have a household income of $75,000-99,999
    • 15% have a household income of $100,000-149,999
    • 13.9% have a household income of $150K+
Education & Occupation
    • 51.7% have graduated college or higher
    • 35.3% are professional/managerial
Marital Status
    • 75% are married
    • 37% have children
Online Usage
    • 68.8% access the web every day
    • 94.3% have a broadband connection
    • 59.3% access the web from work
    • 95% access the web from home
Online Purchasing
    • 70.2% have purchased online in the past 30 days

Reach

Unique Users: 3,593,000
Page Views: 37,960,000
Source: @Plan Fall 2009
Reach Source: comScore Media Metrix October 2009