Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specification Details

Ad Type / Ad SizeInitial SizeDownload File Size (GIF/JPG)Max Initial Download File SizeMax Weight Secondary (Polite) DownloadClick-Thru URL LimitAudio Specifications/ LimitAnimation/ Looping LimitAlt Text Limit
Rectangle 970x250970W X 250H40k 40k 100k 450 charAllowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char
XXL Box 468x648468W X 648H40k 40k 100k 450 charAllowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char

Note(s):

  • Please Contact: MSNBC Ad Operations Submissions (MSNBC DL) for additional details.
  • Ad Specifications

    Alt Content Limit

    Expansion out of area

    Script Calls on load

    Polite script calls post load

    Spawned content

    20k

    No

    2 or less

    3 or less

    2 or less

    20k

    No

    2 or less

    3 or less

    2 or less

    Spawned content size

    CPU usage

    Memory usage

    Wmode Opacity

    less than 40k

    Spike of 10 to 20% normal

    5000k

    Yes

    Over 50% revisit code and attempt to reduce use

    less than 40k

    Spike of 10 to 20% normal

    5000k

    Yes

    Over 50% revisit code and attempt to reduce use

    Certified Rich Media Vendors

    Unicast

    Data Reported

    Ad requests and click-through.

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines