Windows Live Messenger 234x60 Expanding to 300x600 with a 0.5 sec delay

1. User opens Windows Live Messenger and sees the banner 234x60 ad unit.
2. On user initiated click/hover on the 234x60 ad unit, the ad initiates to expand.
3. After a 0.5 sec delay, the ad expands up-right to 300x 600 size.
4. The ad closes on Mouse Off.
5. Clicking on the expanded ad area navigates the user to the destination URL in a new window.

How it works?

The Ad starts as regular 234x60 ad unit and expansion is user-initiated.

Initial stage (234×60)

The Ad loads in the Half Banner 234x60 placement. When a user clicks or mouse over the Half Banner, it expands to offer an additional (or larger), video or other Rich Media experience with a 0.5 sec delay.

Expanded stage (300×600)

The Ad remains in the 300x 600 dimension until the user leaves the expanded area. On mouse off from the expanded ad area, the Ad retracts into the initial 234x60 dimensions. Any time the user clicks/mouse over the banner 234x60 ad unit area again, the Ad will expand again with a 0.5 sec delay giving the rich media experience.

All creative’s submitted should follow Microsoft general specification parameters which all submitted third party served rich media must conform to. Specific creative build specifications must be provided by your third party rich media vendor.

Panel User Control

1. Mouse Over (or click) to open.
2. Mouse Off to close.
3. When a user passes a mouse over the creative, the panel expands; the panel retracts on mouse off.  Microsoft does not require a limited hotspot dimension.

Audio

1. Available on user click only. Off by default.
2. Audio mute button control required.

Video

• Host-initiated video may be used in any portion of the experience.
• Video duration: 30 seconds max.  Replay allowed with user initiation.
• Stop and Play button controls required.
• Companion audio may be included with video (see audio specs above).

Animation

• Animation is limited to 15 seconds maximum duration.
• Unlimited looping within 15 seconds maximum duration.

Example Phase 1 – Before expansion (234x60)

Example Phase 2 –User-initiated expansion (300x600)

Example Phase 3 – Ad Closed (234x60)

234x60 Expanding 300x 600 – Demo

http://demo.admotion.com.ar/demos/msn/234x60_super_expansivel/halfbanner-superexpa.htm

0.5 sec Delay Specification

Please see the sample code to be specified to achieve the 0.5 sec (500 milliseconds) delay.

•  _timeout = setTimeout (showExpandedBanner, 500);

General Creative Design Requirements

• The Frames per second (FPS) should not exceed 18fps. Settings greater than 18fps will result in poor performance for many of our users and is not allowed.
• Audio must be user-initiated and never automatic
• Audio insertion into flash file may begin no earlier than the second frame.
• If audio is used, creative must include an On/Off switch for users.
• Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.
• On Click, Ad opens up target page into a new browser.

CONTACT RICH MEDIA VENDOR FOR THE FOLLOWING:

• File Types: Flash
• Flash requirements: Flash 7 and up.
• Creative Build Guide and Templates:
  • Download from: http://www.admotioneurope.com/msn/manuals/
  • More information: msnsupport@admotioneurope.com
• Video Formats: FLV.

• Admotion-
  • Please see the Build Guide/ Manual at http://www.admotioneurope.com/msn/manuals/pdf/adm-msn-SuperExpandableHalf%20Banner-01-eng.pdf
  • For questions regarding this unit, please contact Admotion at infomsn@admotioneurope.com
• Eyeblaster
• EyeReturn
• United Virtualities
• Interpolls
• Adrime
• Atlas
• Flash Talking
• Pointroll

For ad requests and click-through, Microsoft cannot guarantee 3rd party served creative reporting within the Microsoft reporting system.

Admotion provides enhanced reporting metrics on all creative interactions and functions such as expansions, video starts and key branding metrics.

• Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).
• Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites.
• Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines:
  • Clearly identify organization 
  • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
  • Identify purpose for collecting information