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All creative must meet the requirements of the MSA Creative Acceptance Policy

People with web-enabled mobile devices can view the latest news and premium content on http://mobile.msn.com/, and can access their Windows Live services through http://m.bing.com/, and Verizon users can access similar services through their default home page. Your marketing message appears at the top of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website.

 

The banner is accompanied by a click to call tag line allowing the end user to make a direct call to the advertiser.

MSN Mobile advertising complies with v3.0 of the Mobile Marketing Association’s Mobile Advertising Guidelines.  See Table 3: MMA Mobile Web Ad Guidelines for Default 6:1 Aspect Ratio.   http://www.mmaglobal.com/mobileadvertising.pdf  

 

Banner Element:

• No audio
• No Flash or Silverlight
• Static or animated gif; animation limited to 15 seconds (animated banners are not allowed on the Verizon homepage.)
• Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
• Banner image can only click through to a website. Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a .mobi domain, or a page that can detect mobile browsers and generate the HTML accordingly.

 

Click to Call Tagline:

• Max. of 12 characters (spaces included)
• Click to call tagline must indicate that clicking on it will result in a call.  Options include, but are not limited to, “Call now!”, “Click to Call!”, or the phone number.

 

Click to Call Number:

• Click to call numbers must be domestic to the targeted country.  Premium destination numbers that would result in a charge that exceeds normal mobile call charges are not permitted.

Notes: 

• All four different ad sizes are required to accommodate different screen sizes.
• Animated banners are not allowed on the Verizon homepage.

 

No third party redirect allowed.

Overall ad requests and click-throughs.

 

                 

All creative must meet the MSA Ad Submission Guidelines