Mobile Banner + Text Tagline

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Additional Creatives

NameInitial SizeDownload File Size (GIF/JPG)
Mobile Banner + 10 character text tagline120W X 20H1.5k
Mobile Banner + 12 character text tagline168W X 28H3k
Mobile Banner + 18 character text tagline216W X 36H4.5k
Mobile Banner + 24 character text tagline300W X 50H7.5k

Accepted File Types

  • Animated GIF
  • GIF
  • JPEG

    • The User Experience

    People with web-enabled mobile devices can view the latest news and premium content on http://mobile.msn.com/, and can access their Windows Live services through http://m.bing.com/, and Verizon users can access similar services through their default homepage. Your marketing message appears at the top of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website.

    The banner is accompanied by a textlink allowing to reinforce the message and/or highlight a special part of the offering.




    Ad Specifications

    MSN Mobile advertising complies with v3.0 of the Mobile Marketing Association’s Mobile Advertising Guidelines.  See Table 3: MMA Mobile Web Ad Guidelines for Default 6:1 Aspect Ratio.   http://www.mmaglobal.com/mobileadvertising.pdf  

     

    Banner Element:

    • No audio
    • No Flash or Silverlight
    • Static or animated gif; animation limited to 15 seconds (animated banners are not allowed on the Verizon homepage.)
    • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
    • Click-through URL should be for a page that is optimized for a mobile browser unless the campaign targets devices with full HTML browsers.  This may be a dedicated mobile page, possibly built on a .mobi domain, or a page that can detect mobile browsers and generate the HTML accordingly.
    • Can accept different click-through URLs for image and text tagline.

     

    Text Tagline:

    • Can accept different click-through URLs for image and text tagline.
    • Variable character count for each banner size. Characters allowed by ad size:

     

    Banner Image Size

    Text Tagline Maximum Length

    120W X 20H

    10 Characters

    168W X 28H

    12 Characters

    216W X 36H

    18 Characters

    300W X 50H

    24 Characters







    Notes:     

    • All four different ad sizes are required to accommodate different screen sizes.
    • Campaigns booked at ROS and RON may not display the Text Tagline on all placements
    • Animated banners are not allowed on the Verizon homepage.

     

    Certified Rich Media Vendors

    No third party redirect allowed.

    Data Reported

    Overall ad requests and click-throughs.

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines