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All creative must meet the requirements of the MSA Creative Acceptance Policy

1. Content Module

Available in:  Autos and Health & Fitness


Creatives:

1. Header Text
   1. 44-character header is non-wrappable
   2. 9 pt. font
2. Scrolling Text Links
   1. 2 sets of 4 scrolling links
   2. 25 characters/line
   3. 9 pt. font
3. Logo
   1. 88x31, 3k max, GIF/JPEG
   2. Clickable
4. Optional background image or color
   1. Optional background image or color must appear beneath all other components. Color of background is client-specified from standard color picker (default = white).
   2. Background image is non-clickable

 

Additional Specifications:

• Ad opens into new browser.
• 15k total ad weight
• Text modification available:
  • Color (default = black)
  • Bold (default = non-bolded)
  • Italic (default = non-italic)
• Client may choose alignment:
  • Right & Vertically-Centered Alignment
  • Right & Bottom Alignment
• Alt Text Limit: 65 characters
• Click-thru URL Limit: 400 characters

 

 

2. 180x150 Content Module (Non-scrolling)

Available in:  MSN Money

1. 15k total ad weight
2. Ad opens into new browser.
3. Text

            a.    44-character header is wrappable
            b.    4 links

• 9 pt. font
• Text modification available:
  • Color (default = black)
  • Bold (default = non-bolded)
  • Italic (default = non-italic)

    4.    Logo:
            a.    88x31 logo. 3k max weight, GIF or JPG only 
            b.    Click through URL
    5.    Optional background image or color:
            a.    180x150, 5k max weight, GIF or JPG only
            b.    Image must appear beneath all other components. Color of background is 
                   client-specified from standard color picker (default = white).
            c.    Background image is non-clickable

3. 300x125 MSN Money Content Module

 

Available in:  MSN Money

1. File Size
   1. 15k total ad weight
2. Text
   1. Headline - Bold
      1. 25 Characters Max
      2. Color=Black (HEX #000000. RGB 0,0,0)
      3. Font Face = Ariel
      4. Font Size = 9 pt
      5. Font Weight = bold
   2. Partner Links
      1. 40 characters max (up to 3 links can be provided)*
         1. *Total character count cannot be greater than 114. Capital letters count as 1.5 character
      2. Click through URL for each link - URL limit 450 Characters
      3. Ad Opens into new browser window
      4. Color = Blue (HEX #07519A, RGB 7,81,154)
      5. Font Face = Ariel
      6. Font Size = 9 pt
      7. Font Weight = Normal
   3. Image
      1. 160x33, 5k max, GIF or JPG only
      2. Click through URL limit: 450 characters
      3. Ad Opens into new browser window
   4. Border
      1. Gray (HEX #C0C0C0, RGB 192, 192, 192)
   5. Header Background
      1. Yellow (HEX #FFF7BB, RGB 255, 247, 187)
   6. Sample URL:
      1. MSN Money Banking Homepage: http://moneycentral.msn.com/banking/home.asp

3. MSNBC Retail Module

15k total ad weight 44-character header is wrappable 4 Text links 25 characters per link wrappable 9 pt. font Text modification available: Color (default = black) Bold (default = non-bolded) Italic (default = non-italic) 88x31 OR 100x100 logo should be clickable Ad opens into new browser. Contact Christopher Morris with all questions and approvals needed

Creatives:

Header Text

Width Height Text Length File Weight Flash File Weight Microsoft Served File Types Third Party Served File Types n/a n/a 44 characters including spaces 0k n/a Text n/a

Textlinks

Width Height Text Length File Weight Flash File Weight Microsoft Served File Types Third Party Served File Types n/a n/a 25 characters/line 0k n/a Text n/a

Logo (one OR the other, not both)

Width Height Text Length File Weight Flash File Weight Microsoft Served File Types Third Party Served File Types 88 31 n/a 3k n/a GIF, JPEG None 100 100 n/a 5k n/a GIF, JPEG None

Example


                                                 

 

 

All creative must meet the MSA Ad Submission Guidelines