Max Weight Progressive Download (Video/ Streaming Only)
Audio Specifications/ Limit
Other
979W
X
30H
30k
100k
979W
X
270H
979W
X
300H
1
down
2.2mb
Allowed;
Duration:
7 sec
The User Experience
The MSNBC Slider is a Rich Media enabled Flash unit that seamlessly expands while politely pushing all page elements downwards. After a set duration or if the user opts to close the expanded Slider, the unit seamlessly retracts and resolves into a 779x30 ad while pushing all page elements back to their original position. The Slider functionality can be replayed by the end-user and is clickable throughout the duration of the Ad. The first user impression will deliver a host-initiated Slider ad; all subsequent impressions will deliver a user-initiated Slider which expands via user rollover. The Slider product supports Flash animation and may also contain Video elements.
Ad Specifications
This document represents MICROSOFT general specification parameters which submitted third party served rich media must conform to. Specific creative build specifications must be provided by Unicast, the third party rich media partner supporting this product. Notes regarding and a link to Unicast specific process and requirements are found below.
Panel User Control
Push-down panel must feature a close button (16pt font: “Close X”) that closes the panel with a user’s click.
Push-down panel will retract automatically after 7 seconds if not interacted with or closed by user.
779x30 persistent creative must contained well defined “Rollover to Expand” hotspot for user initiated expansion.
Audio
Audio limited to expansion panel creative only.
Audio must be initiated by user click.
Audio mute button control required.
Video
Host-initiated (autoplay) video is limited to expansion panel creative only
Host-initiated video within the push-down panel is limited to 7 seconds
User initiated video within the push-down panel is limited to 30 second.
Replay allowed with user initiation.
Stop and Play button controls required.
Companion audio may be included with video, within spec audio guidelines.
Animation
Animation is limited to the push-down expansion panel.
Animation duration limited to 7 seconds the expansion panel.
Unlimited Looping allowed within either max. duration.
Other Specifications
The Slider ad type is supported on MSNBC.com via a partnership with Unicast, a third party rich media server. Unicast has specific asset requirements and submission process instructions which are found here: http://www.unicast.com/msn/msnbc-slider.html
Creative design and video assets meeting Unicast’s published guidelines must be submitted 10 business days prior to expected launch date, which does include Microsoft’s requirement of web-ready creative submission 5 days prior to campaign start date. Microsofts submission requirement are outlined below. Unicast is well familiar with Microsofts submission guidelines and will work jointly with client to ensure that Microsoft’s requirements are met.
Please Note: No production costs will be applied when all assets submitted to Unicast meet Unicasts published asset specification requirements. Additional cost will be applied to customization or additional Unicast Creative Services requests. Contact Kristen Corey atkcorey@unicast.com or clientservices@unicast.com for a creative quote.
Certified Rich Media Vendors
1. Unicast
Data Reported
Microsoft: Impressions and clicks.
Unicast: impressions, clicks, plays, and interaction metrics
Data Collection
MICROSOFT permits advertisers to collect user-provided personal identifying information (for example, through web forms embedded in ads).
Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on MICROSOFT sites.
Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines:
Clearly Identify organization
Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
