Unicast Homepage Peelback

The MSN Peelback is a Premium Rich Media (PRM) enabled Flash unit that reveals a glimpse of your ad in the corner of the web page. When the viewer interacts, the rest of the ad peels back unveiling the entire message. The Peelback panel may contain multiple video and interactive elements which can be replayed or controlled by the end-user. Once expanded, the user can close the expanded ad by clicking on the close button.

Agencies must provide all of the following design assets used to develop the dvertisements:

1. 100x100 Teaser
2. 500x500 Peelback
   1. Video (if applicable – see accepted formats and delivery options below)
3. All Tracking information
   1. Click through, Event tracking, 3rd Party Impression / Clicks, Research Study Code, etc.
4. Fonts
   1. PC fonts should be sent as a separate .ZIP file
   2. MAC fonts should be sent as a separate .SIT file

Each of the design assets listed above must adhere to the following detailed specifications:

1) MSN 100x100 Teaser

Dimension: 100x100

Format: Source FLA, Exported SWF (Flash 8, Action Script 2.0 enabled)

File size: 30k

Expansion: Must contain a clearly defined Expand hotspot. The ad will unveil the peel back asset upon user interaction via a click.

2) MSN 500x500 Peelback

Dimension: 500x500

Format: Source FLA, Exported SWF (Flash 8, Action Script 2.0 enabled)

File size: 100k

Close Button: Must contain a clearly defined close button. Ad will collapse if the user clicks the close button. This functionality is handled by Unicast so no additional coding is necessary within the FLA.

Controls: If the Peelback contains video, the following video controls should be included:

• Play / Pause

• Audio On / Off

• Optional: Replay, Rewind, Stop


3) Video Asset

Agencies have the option of delivering video asset(s) in two formats; digital or hard copy. Digital Video assets can be submitted to our FTP site along with creative design assets. All tapes can be delivered to the address listed below so they can be digitized for online use. Please refer to the Video Asset Submission Guidelines below.

Hard copy: DigiBeta preferred; Beta or BetaSP accepted

Digital: 640x360 un-compressed, deinterlaced .AVI file; .wmv, .mov, mpeg also accepted

Note: If the submitted format is not an uncompressed .AVI or Beta/Beta SP tape that is NTSC formatted, the quality of the may be compromised due to the compressed nature of the source. If your format is encoded digitally, please be sure that the file is encoded at the same size or larger than the designed video window.

4) Click-Through URL

5) 3rd-Party Tracking Tags (optional)

• 3rd Party Impression and Click tracking is supported

• Research Tags
Please submit all applicable click-through URLs and 3rd party tracking you wish to be implemented in the creative


Creation
• All questions pertaining to the MSN Peelback unit may be directed to partnersales@unicast.com with a copy sent to clientservices@unicast.com 

All creative design assets can be submitted to the Unicast FTP site. When you have completed uploading the file(s), please send a notification to creative@unicast.com and clientservices@unicast.com with the name and directory of the file to download.

• FTP: ftp://ftp.unicast.com/

• Username: creative_drop1

• Password: nonplussed

• Directory: please create a new folder and name appropriately

All digital video or tapes can be delivered using the information listed below:

1. Ship Tapes to address listed below

• Clearly identify the starting and end time codes for the video(s) that need to be converted.

• If you would like your tape returned, please include a message with your account number.

Metro Encoding, Inc

Attn: Unicast Project

4425 Riverside Dr., Suite 202

Burbank, CA 91505

Phone Number: (818) 558-7800

2. For Digital Asset FTP Upload

• Please refer to the FTP instructions listed above to transfer your video asset(s).

• When you have completed uploading the file(s), please send a notification creative@unicast.com with the name and directory of the file to download.

PRODUCTION COSTS:

Production costs will not be applied when all assets have been programmed to function as desired.

Additional costs will be applied for customization of ad units or when Unicast design services are requested.

For a creative quote, please contact Unicast at partnersales@unicast.com with a copy sent to

clientservices@unicast.com

INSERTION ORDER:

A Unicast Insertion Order should be filled out to provide Unicast with the proper flight information for each campaign.

Details include:

• Agency
• Advertiser
• Campaign name
• Site name
• Placement name
• Creative name
• Ad format
• Ad type
• Ad size
• Start date
• End date
• Impression goal
• Flight end priority

Completed insertion orders should be sent to clientservices@unicast.com with a copy sent to partnersales@unicast.com. Once received, a Unicast Client Service Representative will follow up to schedule a kick-off call and review all of the campaign details

LEAD TIME:

Please submit all creative design and video assets 10 business days prior to expected launch date (this includes MSN QA time of 5 business days)

1. Microsoft: Impressions
2. Eyeblaster: Impressions, clicks and enhanced metric