MSNBC Rollover

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

The User Experience

The MSNBC ROLL OVER is a Rich Media enabled Flash unit that seamlessly expands upon roll over,  and politely pushes all page elements downwards. After a set duration or if the user opts to close the expanded ROLL OVER, the unit seamlessly retracts and resolves into a 779x30 ad while pushing all page elements back to their original position. The ROLL OVER functionality can be replayed by the end-user and is clickable throughout the duration of the Ad. All user impressions deliver a host-initiated ROLL OVER ad. The ROLL OVER product supports Flash animation and may also contain Video elements.

Ad Specifications

This document represents MICROSOFT general specification parameters which submitted third party served rich media must conform to. Specific creative build specifications must be provided by Unicast, the third party rich media partner supporting this product.  Notes regarding and a link to Unicast specific process and requirements are found below.

 

Creative Acceptance Policy



Panel User Control

    1.     Push-down panel must feature a close button (16pt font: “Close X”) that closes the 
            panel with a user’s click.

                a.  Push-down panel  will retract automatically after 7 seconds if not interacted 
                     with or closed by user.

  1. 779x30 persistent creative must contained well defined “Rollover to Expand” hotspot for user initiated expansion.

 

Audio

  • Audio limited to expansion panel creative only.
  • Audio must be initiated by user click
  • Audio mute button control required.

 

Video

  • Host-initiated (autoplay) video is limited to expansion panel creative only.
  • Host-initiated video within the push-down panel is limited to 7 seconds.
  • User initiated video within the push-down panel is limited to 30 second.
  • Replay allowed with user initiation.
  • Stop and Play button controls required.
  • Companion audio may be included with video, within spec audio guidelines.


Animation

  • Animation is limited to the push-down expansion panel.
  • Animation duration limited to 7 seconds the expansion panel.
  • Unlimited Looping allowed within either max. duration.

Other Specifications

The Imax ad type is supported on MSNBC.com via a partnership with Unicast, a third party rich media server.  Unicast has specific asset requirements and submission process instructions which are found here: http://www.unicast.com/msn/msnbc-imax-demos.html

 

Creative design and video assets meeting Unicast’s published guidelines must be submitted 10 business days prior to expected launch date, which does include Microsoft’s requirement of web-ready creative submission 5 days prior to campaign start date.  Microsofts submission requirement are outlined below.  Unicast is well familiar with Microsofts submission guidelines and will work jointly with client to ensure that Microsoft’s requirements are met.



Please Note: No production costs will be applied when all assets  submitted to Unicast meet Unicasts published asset specification requirements. Additional cost will be applied to customization or additional Unicast Creative Services requests. Contact Kristen Corey at kcorey@unicast.com or clientservices@unicast.com for a creative quote.

Certified Rich Media Vendors

1.    Unicast

Data Reported

  • Microsoft: Impressions and clicks.
  • Unicast: impressions, clicks, plays, and interaction metrics

Data Collection

  • MICROSOFT permits advertisers to collect user-provided personal identifying information (for example, through web forms embedded in ads).
  • Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on MICROSOFT sites.
  • Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines:
    • Clearly Identify organization  
    • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
  • Identify purpose for collecting information.

Ad Submission Guidelines

All creative must meet the MSA Ad Submission Guidelines