FoxSports Active Header

1. User visits a Fox Sports page scripted with the Unicast supported Active Header type ad. The creative will load as a single file, asynchronous with content download, ie, ad will load following content.  
2. Shortly after the download of the ad creative file, execution of the float component will begin.
3. Execution of the float component will entail the covering of the of FoxSports scoreboard header (an area of 980x80 pixels) for a period of 7 seconds, after which the float will contract or dissolve into a 120x30 anchor placement in the right portion of the header.
4. The uninitiated execution of the float component will be frequency capped to twice per user per day. Impressions served beyond that cap will require user click initiation for float execution.
5. The creative must contain a “close” or “collapse” button with which the user may close the expanded float experience at any time.
6. The duration of the float experience, whether host or user initiated will be limited to a duration of 7 seconds. Following the 7 second period, or upon user close click, the unit will “float” back to the 120x30 anchor in the right side of the header.

Animation

1. Animation is limited to 7 seconds within the float component of the creative.  Animation is not allowed within the 120x30 anchor component.

 Float User Control

1. Frequency of host initiated expansion experience is limited to 2 per user per day. Further expansion must be user initiated with click
2. Float must feature a close or collapse button (16pt font,: “Close X”) that closes the float with a user’s click.

 Audio

1. Audio is not an option for this product

 Video

1. Video is not an option for this product

The Active Header is supported on FoxSports.com via a partnership with Unicast, a third party rich media server.  Unicast has specific asset requirements and submission process instructions which are found here: http://www.unicast.com/msn/fox-sports-active-header.html

Creative design and video assets meeting Unicast’s published guidelines must be submitted 10 business days prior to expected launch date, which does include Microsoft’s requirement of web-ready creative submission 5 days prior to campaign start date.  Microsoft’s submission requirement are outlined below.  Unicast is well familiar with Microsoft’s submission guidelines and will work jointly with client to ensure that Microsoft’s requirements are met.

Please Note: No production costs will be applied when all assets submitted to Unicast meet Unicast’s published asset specification requirements. Additional cost will be applied to customization or additional Unicast Creative Services requests. Contact Kristen Corey at kcorey@unicast.com or clientservices@unicast.com for a creative quote.

• Microsoft: Impressions and clicks.
• Unicast: impressions, clicks, plays, and interaction metrics

• While this product in conducive to data capture, we are required to outline our policies within every product specification
  • MDAS permits advertisers to collect user-provided personal identifying information (for example, through web forms embedded in ads).
  • Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on MDAS sites.
  • Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines:
    • Clearly Identify organization 
    • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
    • Identify purpose for collecting information