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All creative must meet the requirements of the MSA Creative Acceptance Policy

1. User visits a page scripted with the supported push-down type ad. The initial download will be the 728x90 anchor creative. Download of initial and secondary files will be asynchronous with content download, ie, ad will load following content.
2. Shortly after the download and display of the 728x90 initial creative, secondary download of "pushdown" type expanding panel will download and begin execution.
3. Execution of panel expansion will entail a "push down" of content below the banner and an overlay of the space horizontally to the right of the 728x90. The size of the fully expanded creative will be 980x250 pixels, pushing down the page content 160 pixels and overlaying the content to the right by a measure of 252 pixels. Advertiser may make decision as to whether creative shall expand right first and then pushdown, or whether the creative may expand horizontally and push down simultaneously.
4. The uninitiated expansion of the creative will be frequency capped to twice per user per day. Impressions served beyond that cap will require user click initiation for expansion
5. The duration of the push-down expanded experience, whether host or user initiated will be limited to a duration of 10 seconds. Following the 10 second period, the unit will collapse back into the 728x90 space.
6. The creative will also contain a "close" or "collapse" button with which the user may close the expanded experience at any time.

 

Panel User Control

1. Frequency of host initated expansion experience is limited to 2 per user per day.  Further expansion must be user initated with click
   Close Button
2. Panel or display ad must feature a close or collapse button (16pt font,: “Close X”) that closes the panel with a user’s click.

 
Audio

1. Available on user click

 Video

1. Host-initiated video may be used in any portion of the experience.
2. Video duration: 30 seconds max
   1. Any video or animation within the expanded space must be limited to 10 second expansion duration.
3. Companion audio may be included with video

 Data Collection

• MDAS permits advertisers to collect user-provided personal identifying information (for example, through web forms embedded in ads).
• Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on MDAS sites.
• Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines:
  • Clearly Identify organization  
  • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
  • Identify purpose for collecting information

For further information, please visit http://portals.unicast.com/msn/fox-sports-pushdown/ 

1.    Unicast

All creative must meet the MSA Ad Submission Guidelines