Standard Microsoft Media Network Ad

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specification Details

Ad Type / Ad SizeInitial SizeDownload File Size (GIF/JPG)Max Initial Download File SizeAudio Specifications/ LimitAnimation/ Looping Limit
Banner 120x240120W X 240H15k 30k Allowed on user click onlyAllowed; Loop Limit: 15
Banner 234x60234W X 60H10k 20k Allowed on user click onlyAllowed; Loop Limit: 15
Banner 468x60468W X 60H15k 30k Allowed on user click onlyAllowed; Loop Limit: 15
Banner 728x90728W X 90H20k 30k Allowed on user click onlyAllowed; Loop Limit: 14
Button 120x60120W X 60H3k 10k Allowed on user click onlyNot Allowed
Button 120x90120W X 90H5k 10k Allowed on user click onlyAllowed; Loop Limit: 15
Rectangle 180x150180W X 150H15k 20k Allowed on user click onlyAllowed; Loop Limit: 15
Rectangle 300x250300W X 250H20k 30k Allowed on user click onlyAllowed; Loop Limit: 15
Rectangle 380x200380W X 200H25k 30k Allowed on user click onlyAllowed; Loop Limit: 15
Skyscraper 120x600120W X 600H20k 30k Allowed on user click onlyAllowed; Loop Limit: 15
Skyscraper 160x600160W X 600H20k 30k Allowed on user click onlyAllowed; Loop Limit: 15

Note(s):

  • The above ad sizes need to be provided for the core Microsoft Network
  • The above ad sizes need to be provided for the extended Microsoft Network (including. Facebook, etc)
  • Please contact your local Microsoft representative for details on creative submission.

    • Accepted File Types

  • Flash
  • Flash 6
  • Flash 7
  • Flash 8
  • GIF
  • HTML
  • HTML (No Forms)
  • Javascript/jscript
  • JPEG

    • Ad Specifications

    • Audio must be user-initiated and never automatic.
    • Audio insertion into flash file may begin no earlier than the second frame.
    • If audio is used, creative must include an On/Off switch for users.
    • All DHTML creative submissions mustneed to have an accompanying default graphic that is shown to users whothat do not have IE 4.0 or higher.
    • Animation is limited to the first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast or abrupt motion is highly irritating. Avoid experiences that 'break -through' the page or abuse the content.
      • Flash files require that a getURL command is embedded in the file. Fscommand or embedded URLs are not supported.
    • Creative must feature a one pixel border (grey [#666666] or black recommended, though any colour that clearly distinguishes the ad from the content may be used).
    • Ad opens into a new browser.

    Certified Rich Media Vendors

    1. Atlas Rich Media
    2. DoubleClick Motif (and rich media under DoubleClick’s “Klipmart” brand)
    3. Eyeblaster
    4. Tangozebra

    ** TPS tags not on the approved list can be submitted for click tracking compatibility testing. Please check with your Microsoft representative.

    Data Reported

    Ad requests and click-through.

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines