Microsoft Advertising and Brand Affinity Technologies Team Up to Add Celebrity Star Power to Advertisers’ Digital Campaigns
Microsoft Advertising and Brand Affinity Technologies (BAT) teamed up to enable our U.S. advertisers of all sizes to efficiently purchase affordable celebrity sports talent that we believe will help increase the brand performance and effectiveness of their online marketing campaigns on Microsoft Advertising sites. This Beta partnership reinforces Microsoft’s commitment to bringing fresh and innovative technologies to its advertisers and publishers.
Read the press release.
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Innovative marketing on the Web has never been easier, now that Microsoft Advertising accepts rich media solutions from third-party vendors including Point.Roll, Viewpoint, Doubleclick, and Eyeblaster. Featuring some of the most popular advertising tools on the Web today, these rich media opportunities allow you to leverage the latest technology to attract your target audience.
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Eyeblaster ads allow you creative freedom—using Flash technology—to give your creative a wide range of interactive components.
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DoubleClick Motif ads give you all the benefits of dynamic rich media ad products. Utilizing Flash technology, your creative can run inside our standard-size ad products, or expand out from the ad unit.
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Interpolls is an HTML-based rich-media technology that incorporates various types of interactive questions within ad units to engage and qualify users, based on client goals and objectives. Interpolls provides full service rich-media advertising, promotions, and entertainment features, which can be integrated into its proprietary rich-media ad platform to maximize reach, awareness, and results. |
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EyeWonder is a pioneer of video and rich-media advertising products, and an expert at helping advertisers deliver online ad campaigns that achieve maximum performance. Since 1999, the company has been consulting with agencies and advertisers to drive campaign objectives and achieve optimal ROI. EyeWonder uses the latest Flash technology for all of its video and rich media formats on MSN. |
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Klipmart is the leading provider of online rich media video, with nearly 1500 successfully launched campaigns. Klipmart's deep focus on video delivery, including advanced metrics reporting (Kliptracker) and deep connections to entertainment, auto, and travel verticals, makes Klimpart Rich Media Video a valuable asset to media buys. |
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Point.Roll creative functionalities provide the ability to deliver rich media experiences using Flash and DHTML, expanding from standard-size ad products upon user interaction. View details about the Point.Roll ads available on MSN.
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Unicast is a leading provider and one of the founders of rich media as we know it today. Unicast offers one of the largest portfolios of rich media ad formats available, exceptional campaign execution, robust reporting capabilities, campaign analytics, and a leading rich media client tool set that includes Unicast’s Flash® Authoring SDK and creative templates. Unicast enables clients to engage online audiences through the creative use of Flash animation, video, interactive 3D, data capture features, viral video and viral calendar alert features, hot spotting, and customized dynamic content.
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