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Microsoft Advertising and Brand Affinity Technologies Add Star Power to Digital Campaigns
Microsoft Advertising and Brand Affinity Technologies teamed up to enable our U.S. advertisers to purchase affordable celebrity sports talent that will help increase the brand performance and effectiveness of their online marketing campaigns on Microsoft Advertising sites. This partnership reinforces Microsoft’s commitment to bringing innovative technologies to its advertisers and publishers. Read the press release.
Innovative marketing on the web has never been easier, now that Microsoft Advertising accepts rich-media solutions from third-party vendors including Point.Roll, Viewpoint, Doubleclick and Eyeblaster. Featuring some of the most popular advertising tools on the web today, these rich-media opportunities allow you to leverage the latest technology to attract your target audience.
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Eyeblaster ads allow you creative freedom—using Flash technology—to give your creative a wide range of interactive components.
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DoubleClick ads give you all the benefits of dynamic rich media products. Utilizing Flash technology, your creative can run inside or expand out from our standard-size ad products.
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Interpolls is an HTML-based rich-media technology that incorporates interactive questions within ad units to engage and qualify users, based on client goals and objectives.
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EyeWonder is a pioneer of video and rich-media advertising products, and an expert at helping agencies and advertisers deliver online ad campaigns that achieve maximum performance. |
Klipmart's focus on video delivery, including advanced metrics reporting and connections to entertainment, auto and travel verticals, makes Klimpart Rich Media Video a valuable media buy.
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Point.Roll creative functionalities provide the ability to deliver rich-media experiences using Flash and DHTML, expanding from standard-size ad products upon user interaction.
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Unicast enables clients to engage online audiences through Flash animation, video, interactive 3D, data capture features, viral video and viral calendar alert features, hot spotting and customized dynamic content.
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